BLOG ARCHIVE: ALL POSTS FOR July 2022

Brand equity research: How to ask the right questions

Brand equity research: How to ask the right questions

What is the worth of an idea? It’s easy to go online and check the dollar value of a product or organization. However, it’s not easy to know the precise value of the name, symbol, and concepts that make your business unique— your brand. The term brand equity sums up this value. Discovering your brand equity can be very beneficial to your entire business and help you get a better idea of how customers view your brand. One way to measure this is through a research methodology known as a brand equity survey. Although research like this is usually time-consuming and expensive, it’s easy with an agile marketing solution.

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Is this your moment of truth? Customer Experience research can help

Is this your moment of truth? Customer Experience research can help

Have you ever had an experience with a business so profound that it changed the way you feel about them? Most people have. It’s true that certain moments can be so bad—or good—can fundamentally change how a customer interacts with your brand. These moments are really important, yet many businesses are unaware of them. So if you’re unsure where your customers are experiencing these ‘moments of truth,’ there’s more to discover about the customer journey. Let’s talk about moments of truth, why they matter, and how to maximize their potential.

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Tell the story of your data: Transform insights into a compelling story

Tell the story of your data: Transform insights into a compelling story

Richard Kearny, Professor of Philosophy at Boston College, in his book, On Stories, said, “Telling stories is as basic to human beings as eating. More so, in fact, for while food makes us live, stories are what make our lives worth living.” 

From the beginning, humans have been recording and sharing stories. To this day, stories in various forms are regularly shared and consumed by people worldwide. A good tale can inspire us to take action more than any statistical report. Today, we’re going to dive into consumer insights storytelling and why you should be using it to make your market research more impactful.

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An intro to probability sampling (And how you can leverage it)

An intro to probability sampling (And how you can leverage it)

We don’t tend to think of randomness as very useful in business. Generally, organizations avoid random things or consider the risks they need to manage. However, in the right context, doing something randomly can be the most effective way to achieve your objective—in the proper context, that is. 

These days, data is quickly becoming an essential commodity. Knowing what consumers are asking for when they ask for it can be the difference between winning or losing in this competitive environment. Today, we’ll talk about probability sampling and how it can be a valuable methodology for acquiring data.

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