3 Ways to Make a Commitment to Sustainability Your Customers Want to See

When big oil companies start threading sustainability into their business plans, you know it’s time for you to get serious about this issue, too. According to a report by the research group Bloomberg New Energy Finance, the largest oil companies in the world — ExxonMobil, Chevron, Royal Dutch Shell, BP and Total — slashed their greenhouse gas emissions by a combined¬†56.7 million tons¬†in the past five years.

And that’s certainly good news. But these oil empires still face the tall task of cleaning up their reputations as companies that are unconcerned with environmental issues (remember the BP oil spill?). And that’s easier said than done.

Green business practices can’t just be flipped on like a light switch. Sustainability is something a company must feel, believe in and practice from the start. And that’s not jjust something you do — it’s something you are.

So, if your company wants to join that august group of those carrying the mantle of sustainability, how, exactly, do you proceed?

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