If you’ve been to a movie theater in recent years, chances are you’ve at least had the opportunity to see a movie in 3D. According to Statista, revenue brought in by 3D cinema in the US and Canada has exceeded $1 billion. And now, you can even get a similar experience in your own home with a 3D TV and similar entertainment technology. So how many consumers are generally interested in 3D entertainment? We asked nearly 1,000 respondents about their thoughts on 3D movies and similar entertainment options.
In Ask Your Target Market’s latest survey, 11% of respondents said they’ve been to the movies within the past week. 17% have gone within the past month. 14% have gone within the past three months. 15% have gone within the past year. 33% said they haven’t gone to the movies in more than a year. And 10% said they aren’t movie consumers at all.
More specifically, 4% said they’ve gone to seen a 3D movie within the past week. 6% have seen a movie in 3D within the past month. 7% have gone within the past three months. 13% have gone within the last year. 34% said it’s been more than a year since they last saw a movie in 3D. And 36% have never seen any 3D movies.
So far, just 9% of respondents said that they currently own a 3D TV. Going forward, 17% of respondents said they are at least somewhat likely to purchase a 3D TV at some point. And of those respondents, 87% said that they are likely to buy a 3D TV within the next five years. Samsung, Sony, LG, Vizio and Sharp were the top brands mentioned by respondents.
Of those who have gone to see 3D movies within the past year, 41% said they would be at least somewhat likely to purchase a 3D TV at some point in the future. Those respondents were also significantly more likely than other consumers to go to the movies regularly.
Of those who are interested in purchasing 3D entertainment options for their homes, 77% said that they would be interested in using it to watch movies. 54% are interested in watching TV shows in 3D. 53% are interested in watching comedies. 41% are interested in watching dramatic content in 3D. And 36% are interested in watching sports in 3D.
3D entertainment might be a growing trend. But there still aren’t that many interested in bringing that experience into their homes. However, of those interested, the vast majority said they would be likely to do so within the foreseeable future. So for companies that sell 3D TVs and similar equipment, the trick is going to be getting more people interested in the format overall. Since those who have seen 3D movies recently were more likely to be interested in owning their own 3D TVs, companies could potentially use that opportunity as a gateway to get customers interested. Starting ad campaigns that partner with specific movies or even offering incentives to theater customers could be a way to capitalize on people’s positive experiences with 3D entertainment.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on December 2-7 via AYTM’s online survey panel.