Academy Awards Survey: Most Somewhat Enjoyed This Year’s Show

Last night, many Americans tuned into the annual Academy Awards show to see their favorite movies and actors receive awards. So what did viewers think about the Oscars this year? And how many people watched this show compared to past shows?

academy awards

Academy Awards

In Ask Your Target Market’s latest survey, 17% of respondents said that they watched all of this year’s Academy Awards. Another 17% said they watched at least some of it. And 66% said they didn’t watch any of the Academy Awards this year.

Of those who watched at least some of the Academy Awards, 26% said they really enjoyed the show. 63% said they somewhat enjoyed this year’s Academy Awards show. And 11% of viewers said they didn’t enjoy the show at all.

Entertainment Value

So why do people watch shows like the Academy Awards? 66% of viewers said they watched the Academy Awards to see which movies and actors are chosen as winners. 44% said they watched to see the celebrities. 39% said they simply watched for the entertainment value. 26% watched to learn about movies they should watch. And 21% said they watched for the fashion.

Past Shows

Overall, 8% of respondents said that they always watch the Academy Awards. 27% said they have watched the Academy Awards many times. 41% said they have just watched it once or twice. And 24% said they have never watched the Academy Awards. Of those who didn’t watch this year’s show, 35% said they have never watched it.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Academy Award Winner from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 25 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.