Academy Awards Survey: Many Haven’t Seen Best Picture Films, Enjoyed Show Anyway

The 84th Annual Academy Awards aired last night, and many people around the country tuned in to see their favorite stars, movies, and more. With nine movies nominated for best picture, and many more in other categories, how did this year’s films stack up against those from previous years? And did the audience enjoy the show?

academy awards

Oscar Prominence

In Ask Your Target Market’s latest survey, 17% of respondents said they tuned in for the Academy Awards this year, and another 11% said they watched at least part of it. As for the other 73% who did not watch it, 57% of those said they have at least watched the Academy Awards from previous years.

Best Picture Films

Of those who did watch last night, 49% said they haven’t seen any of the films nominated for best picture. 38% have seen The Help, 29% have seen Moneyball, 15% have seen War Horse, 15% have seen Midnight in Paris, 13% have seen Extremely Loud and Incredibly Close, 11% have seen The Descendants, 11% have seen The Artist, 7% have seen Hugo, and 6% have seen The Tree of Life.

Host and Winners

Although many hadn’t seen most of the films nominated in the Oscars’ most competitive category, they still thought the films nominated this year fared pretty well compared with other Oscar-nominated films of the past. 4% thought the films this year were better than those from previous years, 73% thought they were comparable, 9% thought they weren’t as good, and 15% had no opinion. Additionally, Billy Crystal returned to hosting the Oscars this year for the ninth time, and 64% said they enjoyed him as the host.

The Academy Awards are a huge tradition for those in Hollywood, as well as for those around the country who watch it each year. The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.

Photo Credit: Best Actress Academy Awards from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 26 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.