Ad Free Facebook Survey: Very Few Would Prefer Paid Version of Facebook

Facebook ads have been around for years, but many users don’t find them particularly engaging. In fact, Twitter’s Biz Stone recently stated in a blog post that he thinks Facebook should offer a paid version without ads. Are users interested in an ad-free Facebook? And more importantly, would they pay for it?

facebook ads

Facebook Ads

In Ask Your Target Market’s latest survey, 87% of respondents said they currently have a Facebook account. Of those users, just 9% said they like the ads on Facebook. 35% said they dislike Facebook ads. And 55% don’t have an opinion one way or the other about Facebook ads.

Ad-Free Facebook

The possibility of Facebook simply becoming a paid site with no ads isn’t a very popular idea among current users. Just 4% of Facebook users said they would definitely continue to use Facebook if it became an ad-free site but charged a small fee. 11% said they would probably continue to use Facebook. 41% said they would probably not use Facebook anymore. And 44% said they would definitely not use an ad-free, paid version of Facebook.

However, offering users an option between the two different versions could give them the best of both worlds. But still only 4% said they would choose to use a paid version of Facebook without ads over the current version. 83% said they would choose to use the current free version of Facebook. And 13% said they are undecided.

New Users

Of those who don’t currently use Facebook, just 2% said they would definitely sign up for an account if the site offered an ad-free version. 11% said they would probably consider signing up for an ad-free Facebook. 40% said they would probably still not use Facebook. And 47% said they definitely still wouldn’t use Facebook.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Facebook: REALLY??? from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 24 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.