Airport security has gone through a lot of changes over the past several years. Most of these changes have resulted in longer wait times and more hoops to jump through in order to get on a plane. But there’s one potential change in the works that could do the opposite. Scientists are working on a new thermal imaging system called Alfa3 that would only require passengers to walk by the scanner. It’s not a reality yet, but if it does become one it could make air travel much more convenient. How much of an impact could something like this have on passengers?
In Ask Your Target Market’s latest survey, just 3% of respondents who have flown at some point over the past 10 years said they usually fly at least once per month. 28% said they fly a few times per year. 17% said they fly about once per year. 29% only fly every couple of years. And 24% said they rarely fly.
Overall, 54% of travelers consider the airport security process to be inconvenient. However, 66% of respondents understand that it’s necessary. 39% at least think the process is fairly organized, while just 15% think it is unorganized. And 30% think the process is intrusive, while just 15% think it is not intrusive.
But although it might be inconvenient, the security process doesn’t seem to have actually impacted all that many travel plans. Just 3% of travelers said they have had to cancel or change their travel plans many times due to airport security. 10% said they have changed travel plans once because of airport security. And 87% said they’ve never changed their travel plans because of airport security.
So what if the process was to be made easier, as some are suggesting? 26% of travelers said they would definitely fly more often if the airport security process were made easier and more convenient, while still maintaining safety. 31% said they would probably fly more often if that were the case. 41% said they probably wouldn’t fly more often. And just 3% said they definitely wouldn’t.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on October 3 via AYTM’s online survey panel.