Alibaba Survey: Nearly Half Have Heard of Online Platform

Alibaba, a global online marketplace for shopping and sourcing, has made headlines lately thanks to its $231 billion IPO. And the company is making some other changes, some of which are aimed at making Alibaba more relevant to customers in the US and other countries. But how likely are American shoppers to do business with a company they probably haven’t dealt with before?


Online Shopping

In Ask Your Target Market’s latest survey, 6% of overall respondents said they do basically all of their shopping online. 21% said they do most of their shopping online. 40% said they do about half of their shopping online. 28% of respondents said they rarely shop online. And just 6% said they never shop online.

Shopping Security

In general, 45% of online shoppers said they are very concerned about the security of their payment and personal information when shopping online. 39% said they are somewhat concerned about online shopping security. 15% said they are not very concerned about it. And just 1% said they are not concerned at all.

Because of that, 43% of online shoppers said they consider it very important to make their online purchases from brand names they know and trust. 48% said they think it is somewhat important to choose online stores that they know and trust. 8% consider this not very important. And just 1% think it is not important at all.


More specifically, just 8% of respondents said they have already used Alibaba in some capacity. Another 34% said they have at least heard of Alibaba. And 59% said they’ve never heard of Alibaba. Those who do at least half of their shopping online were 4% more likely to have heard of Alibaba and 3% more likely to have used it.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: CES 2012 – Alibaba from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on September 25 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.