Amazon Dash Survey: Few Likely to Sign Up for Service

Amazon recently announced an expansion of its Amazon Dash service. For those who are unfamiliar with Dash, it’s a program from Amazon that allows repeat customers to install a simple button that lets them order the same item over and over again with just the push of a button. So for example, if you always order coffee on Amazon, you can get a Dash button for the brand/type of coffee that you order. Then you just have to push the button when you get low on coffee and Amazon will send you another order. So how many are likely to sign up for Amazon Dash? And what products are they most likely to use if for?

amazon dash

Amazon Shoppers

In Ask Your Target Market’s latest survey, 46% of respondents said that they shop on Amazon regularly. Another 31% said they’ve shopped with Amazon many times. 11% have done so at least once. And 12% said they’ve never bought anything on Amazon.

In general, books and entertainment seems to remain the most popular category for Amazon purchases; 63% of shoppers said they use Amazon for those types of purchases. 56% purchase electronics on Amazon. 44% use it to buy personal care products. 36% have purchased clothing. 28% buy food or grocery items on Amazon. 27% buy cleaning or home supplies. And 37% buy other types of items on Amazon.

Amazon Dash

Of those who have shopped on Amazon, 21% said that they regularly find themselves ordering the same products over and over again, which is something that might make Amazon Dash appeal to them. 19% said they’ve ordered the same products again and again from Amazon multiple times. 28% have done so at least once. And 32% never have.

Overall, just 7% of respondents said that they’ve actually used Amazon Dash already. The most popular products they’ve used it for include Tide detergent, Kraft food products, vitamins and beauty products.

Future Users

Once made aware of Amazon Dash, 26% of respondents said they would be likely to sign up for the service at some point in the future. Coffee was the most popular item mentioned by those respondents who are interested in using Amazon Dash. Paper and office supplies were also popular. And food, vitamins, laundry detergent, toilet paper and other household items were also popular mentions.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Amazon dash from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 7 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.