Amazon Offers Survey: Majority Interested in Negotiating for Lower Prices

Amazon is debuting a new feature that will allow shoppers to bargain with sellers for lower prices. The platform has already been known for offering pretty low prices for certain items, but this new system could leave some wiggle room for both shoppers and sellers. What do people think about Amazon’s new “make an offer” feature?

amazon offers

Amazon Shoppers

In Ask Your Target Market’s latest survey, 43% of respondents said they shop on Amazon often. 35% shop there sometimes. 13% said they rarely shop on Amazon. And 10% said they never do.

In general, 72% of Amazon shoppers said they are already satisfied with the prices of items on Amazon. 14% said they are pretty neutral about the prices. And just 13% said they are unsatisfied with the prices of items on Amazon.

Amazon Offers

But even though people seem to be pretty happy with the prices on Amazon, that doesn’t mean they couldn’t be improved at all. 61% of Amazon shoppers said they would likely use the new “make an offer” feature to negotiate prices on Amazon. Just 18% of shoppers said they would be unlikely to use this feature.

Negotiating Prices

Amazon wouldn’t be the first website or store to allow this kind of haggling. But it seem that not many people really take advantage of that ability on a regular basis. Just 6% said they often shop on sites or in stores that allow them to negotiate prices. 24% said they sometimes shop in these types of stores. 29% rarely shop in stores that allow them to negotiate prices. And 41% said they never do.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Books from amazon from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on December 11 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.