Amazon is reportedly working on opening its first brick-and-mortar retail location in New York City. The online store has become a retail giant over the past several years. But is a high level of brand awareness enough to make a new Amazon store successful? How many people would choose to shop in an Amazon retail location? And would it impact the success of the online store at all?
In Ask Your Target Market’s latest survey, 43% of respondents said they shop on Amazon.com often. 34% said they shop there sometimes. 13% rarely shop on Amazon.com. And just 11% have never shopped there. The online store has expanded its offerings so much in recent years that it’s difficult to find anyone who hasn’t bought at least one thing from the site.
In general, just 22% of respondents said that they prefer shopping in stores to shopping online. 32% said they prefer to shop online. 36% said that their preference changes based on the type of item they’re buying. And 11% said they have no preference. So while most consumers do prefer the convenience of online shopping, there may be some items that they’d rather purchase in a store. Amazon could focus on selling large or expensive items that consumers would want to actually see and test out in their stores, for example.
More specifically, just 23% of respondents said they would definitely shop in an Amazon retail location. 54% said they would probably shop at an Amazon store. 21% said they probably would not shop there. And just 3% said they definitely wouldn’t.
So it seems that the majority of people would at least consider using the Amazon store. But could that impact the success of the online store? 49% of those interested in shopping at the Amazon store said they would still also continue to shop on Amazon.com. Another 44% said they would probably continue to shop online with Amazon. 5% said they probably would not continue to shop online. And 3% said they definitely wouldn’t.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on October 14 via AYTM’s online survey panel.