With the Fourth of July holiday taking place this week, Americans are feeling pretty patriotic. Buying American made products is one way to show that patriotism on an everyday basis. And companies have begun to promote the fact that their products are made in the US when applicable. How many American consumers prefer to buy American made products?
In Ask Your Target Market’s latest survey, 40% of respondents said that buying American made products is very important to them. 41% said that buying American made products is somewhat important to them. 12% said that buying American made products isn’t very important. And just 8% don’t think it’s important at all.
But sometimes buying American made products means spending a little extra. 27% of respondents said they will definitely pay higher prices for American made products when they are available. 53% said they will sometimes pay a little more to buy American made products. And 21% said they would not pay extra to buy American made products.
Even though most would prefer to buy American made products, they aren’t always available. So how often do people actually buy these products? Just 5% said that they always buy American made products. 38% buy American made products most of the time. 35% do so sometimes. And just 1% said they never buy American made products. The remaining 21% said they don’t really pay attention to where their products come from.
For those who want to take it a step further, there’s also a trend of people buying products made locally in their home city or state. 25% of respondents said that they often make an effort to buy locally made products. 48% said they sometimes try to buy local products. And 27% said they never do.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on July 2 via AYTM’s online survey panel.