App.net Survey: Ads Not Deterring Many From Using Social Media

At one point or another, many social media users have complained about annoying ads and wished that a popular social networking site with no advertising existed. App.net recently raised $800,000 from everyday internet users in under a month for just that purpose. But is it enough? Would more Americans be interested in donating or paying a small fee in order to make larger sites like Facebook and Twitter free from advertising?

twitter ads

Social Sites

In Ask Your Target Market’s latest survey, 81% of respondents said they use social media sites. Of those users, 95% said they use Facebook. 46% use YouTube. 41% have a Twitter account. 19% have an account on Google+. Another 19% have a LinkedIn account. And 13% have accounts on other social media sites.

Advertising or Paying

Overall, 19% of social media users said they think ads have a negative impact on their social media experience. 64% said that the ads on social media sites don’t really bother them. And 18% said they don’t really notice ads on social media sites. Twitter users were slightly less likely to say that ads negatively impact their user experience, and YouTube users were a bit more likely to say that ads negatively impact their experience.

Only 3% of social media users said they would definitely donate or pay a fee in order to use social media sites without advertising. 8% said they might pay depending on the price. And 5% said they might pay depending on the site and the types of advertising it uses. 83% of social media users said they definitely would not pay in order to keep ads off of the sites they use. YouTube, LinkedIn, and Google+ users were slightly less likely to say they’d pay for an ad-free site.

Deterring Users

Of those respondents who do not use social media sites, just 4% said that advertising is to blame. And another 4% said that advertising is part of the reason they choose not to use social media. 92% of those respondents said that ads have nothing to do with their choice to not use social media.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Twitter Launches Promoted Tweets at Ad Age Digital Next from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 16 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.