Apple Pay Survey: Smartphone Users Considering New Payment Method

Apple recently introduced a new digital payment method called Apple Pay. The system would basically allow iPhone users to add their payment information to their phones and then use that instead of credit or debit cards. How many would be interested in using mobile payment methods? And how many are generally interested in Apple Pay?

apple pay

Card Payments

In Ask Your Target Market’s latest survey, 54% of respondents said they often use credit or debit cards to make purchases in stores. 26% said they sometimes use credit or debit cards. 7% said they rarely use them. And 13% never do.

But using these types of cards can sometimes lead to security concerns, particularly after some recent security incidents at stores like Target and Home Depot. 25% of credit card users said are very concerned about the security of their payment information when shopping in stores. 46% said they are somewhat concerned about credit card security. 27% said they don’t really have security concerns when using credit cards. And just 2% said they don’t have any security concerns at all.

Apple Pay

More specifically, 20% of smartphone users said they would definitely be interested in a system that would allow them to make payments in stores via their smartphones. 38% said they would probably be interested in using a system like Apple Pay. 29% said they probably would not be interested in using Apple Pay. And 14% said they are definitely not interested in such a system.

Apple Opinions

Of course, the functionality of Apple Pay is its most important driving factor. But Apple’s reputation as a tech innovator can’t hurt its potential either. In general, 32% of respondents said they have a very positive opinion of Apple as a brand. 45% said they have a somewhat positive opinion of Apple. 17% have a somewhat negative opinion of Apple. And 6% have a very negative perception of Apple.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: #81 – The Apple Store from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on September 14 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.