Apple TV Survey: Potential New Product Could Interest Some Consumers

Some tech fanatics predicted that Apple would announce a new TV device at last week’s event where it unveiled its new iPad models. Though the TV announcement didn’t happen, the company has hinted at some all new products coming soon. And while Apple does have an Apple TV device, which helps users watch digital content on their own TVs, it doesn’t have an actual TV in its arsenal of products. Could this be the next Apple innovation? How many consumers would be interested in such a product?

apple tv

Apple Products

In Ask Your Target Market’s latest survey, 22% of respondents said they currently own multiple Apple products. 25% own just one Apple product. Another 8% said they have owned Apple products in the past. And 46% of respondents said they have never owned any Apple products. But of all those who currently own Apple products, just 10% have Apple TV.

Smart TV

As far as a potential new product is concerned, 9% of respondents said they would definitely be interested in purchasing a “smart TV” created by Apple. 31% said they would probably be interested in such a device. 41% probably would not be interested. And 20% would definitely not be interested. But such a product would likely feature so many new components that some consumers might not be able to truly gauge their own interest until they see more specifically what it entails.

Apple Innovation

But in general, people seem to approve of Apple’s knack for creating innovative new products. 12% said they feel that Apple’s ability to create innovative new products is second to none. 43% rated Apple’s innovation above most other tech companies. 37% said it is about the same as most other tech companies. 6% rated Apple’s innovation below most other tech companies. And just 3% rated it below all other tech companies.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Prove tecniche di Apple TV? from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 29 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.