Apple Watch Price Survey: Price Not a Big Factor for Many Buyers

The Apple Watch has been available for awhile now. But some consumers are still hesitant to purchase, in part because of the device’s high price tag. But Apple recently announced a price drop for the base model of the Apple Watch. So how might that lower price impact sales? And how many are interested in smartwatches in general?

apple watch

Apple Watch

In Ask Your Target Market’s latest survey, 9% of overall respondents said that they currently own an Apple Watch. Of those who don’t own one, just 8% said that they would be likely to buy one at the current price, which starts at around $350. However, the price drop might not make much of an impact, as just 10% said they would be likely to purchase the Apple Watch at the reduced $299 price.

Apple Watch Price

In general, 55% of consumers who aren’t likely to buy the watch at its current price said they would not consider purchasing the Apple Watch no matter what the price is. 23% said it would have to be under $100 for them to consider purchasing. 12% said they would consider paying around $100. 8% would pay $150. 2% would pay $200. And less than 1% would consider paying $250 or more.

Smartwatch Buyers

However, it’s not just Apple that’s experiencing a lack of interest in the smartwatch market. Overall, just 17% said that they are interested in owning any other brand of smartwatch. 63% said they aren’t generally interested in smartwatches. And 20% are neutral or undecided at this point.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Apple Watch Sport from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on March 28 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.