October is known as Apple Month. And since fall is also a popular time for people to visit apple orchards and similar attractions, it’s also the time of year when people are most likely to go out of their way for some favorite apple flavored treats. What are the top picks for types of apples and apple flavored goodies? And how many are likely to visit their favorite apple orchards this month?
In Ask Your Target Market’s latest survey, 81% of respondents said they have a generally positive opinion of apples themselves. Since there are many different types of apples to choose from, people’s opinions about the best ones tended to vary. But red delicious was chosen as the most popular type of apple, with 41% selecting it as a favorite. Granny Smith, gala and golden delicious were also popular choices.
Aside from apples themselves, there are plenty of popular food and beverage choices that come in apple flavors, particularly in the fall. Respondents’ favorite apple flavored treat is apple pie, with 72% selecting it as a favorite. 60% enjoy apple juice. 59% enjoy applesauce. 52% like apple pastries. And 44% named apple cider as a favorite.
More specifically, some of the top brands for apple flavored treats include Mott’s, Mrs. Smith’s, Dole, Kraft and Sara Lee. But others prefer to just head to their local bakeries or apple orchards for apple foods. 23% of respondents said that they are likely to go to an apple orchard sometime this fall.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on October 9 via AYTM’s online survey panel.