April Fools Survey: Most Jokes Still Performed in-Person

Earlier this week, Americans celebrated April Fools’ Day. Traditionally, this means that people play pranks on their friends and family. But technology has opened the doors for some different types of jokes, and companies like Google have even gotten involved in April Fools’ Day. How many Americans participated in this holiday, and how did their pranks go over?

april fools


In Ask Your Target Market’s latest survey, 79% of those who performed an April Fools prank said that someone fell for it. Just 16% said that no one fell for their April Fools joke. And 5% said they were unsure.

73% of these pranksters said that they performed their April Fools pranks in person. 20% said they joked with others over the phone. And 16% said they performed their April Fools jokes online this year.

April Fools

of those respondents who played an April Fools joke, 28% said that they also fell for an April Fools joke that someone else played on them. 29% said that others attempted to get them on April Fools’ Day, but they didn’t fall for it. And 41% of pranksters said that no one tried to trick them on April Fools’ Day.

Company Jokes

As for companies like Google, who got in on the April Fools’ Day action with a “search by smell” feature on its home page, 43% of respondents said that they came across these types of jokes by companies on April Fools’ Day and they enjoyed them. Just 7% said they came across pranks by companies or websites and did not enjoy them. And 49% said they didn’t encounter any company or website pranks on April Fools’ Day this year.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: April Fool’s Day from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 5 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.