Arbor Day Survey: Vast Majority Understand Environmental Importance

Today is Arbor Day, a holiday that is aimed at celebrating trees and recognizing the importance of environmental conservation efforts. The Arbor Day Foundation and plenty of other environmental groups provide opportunities for people to plant trees and make a positive impact on the environment in other ways. So how many people are likely to take part in those activities in honor of Arbor Day and throughout the rest of the year?

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In Ask Your Target Market’s latest survey, 80% of respondents agreed that trees are generally important. Another 80% agreed that it’s important to conserve trees and green areas. And 82% think that it’s important to plant new trees.

Arbor Day

45% of respondents said that they’ve planted trees at some point in the past. 26% have cleaned up or cared for local parks and green areas. 21% said they’ve donated to environmental conservation causes. And 15% have volunteered for environmental groups or causes. However, 37% of respondents said they’ve never taken part in any of those activities. Overall, 31% of respondents said that they are at least somewhat likely to plant trees or take part in some kind of environmental conservation efforts in honor of Arbor Day this year.

Environmental Groups

There are plenty of different groups and organizations that people can work with if they want to get involved with environmental conservation. The Arbor Day Foundation, World Wildlife Fund, Sierra Club and Greenpeace were mentioned by respondents as some of the most popular environmental groups to support.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Arbor Day 2015 096 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on April 28 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.