Arctic Blast Survey: Most Are Preparing for Extreme Winter Weather

An arctic blast is slated to hit many US states this week. After the polar vortex that impacted most of the country last winter, many are likely concerned about the impact such a weather event could have. So how many are preparing for the winter early this year? And how many expect to see extreme weather events again this winter?

arctic blast

Polar Vortex

In Ask Your Target Market’s latest survey, 24% of respondents said that they were greatly impacted by the polar vortex last winter. 32% said that the polar vortex only somewhat impacted them last year. And 44% said the polar vortex didn’t impact them at all.

Weather Preparations

Looking forward, just 17% said they definitely expect to see similar weather events this winter. 48% said they probably expect to see similar weather events this winter. 27% don’t think they are likely to see the same type of extreme weather. And 9% definitely don’t expect to see the same type of weather.

As far as preparations go, 22% of respondents said that they normally prepare for extreme weather events in some way. 46% said they sometimes do things to prepare for extreme weather such as the upcoming arctic blast. And 32% said they don’t really do anything to prepare for extreme weather.

Arctic Blast

More specifically, 61% of respondents said they are aware of the arctic blast that is slated to hit most US states this week. However, just 19% said they feel very prepared for such a weather event to hit this early in the winter season. 48% said they feel somewhat prepared for an extremely cold winter. And 33% said they are not prepared for it at all.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Fading Shadows in the Snow from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 10 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.