ABOUT THE AUTHOR: Allie Smith
Allie Smith is the former Director of Charts for eMarketer with over 15 years of experience in the world of market research. Her love for charts and graphs is only outweighed by her love for her whippets. She spends her free time watching Law & Order reruns while knitting cute hats for dogs.
Streamers, Binge Watchers, and Live TV Junkies — The Habits of Today’s TV Watchers

Streamers, Binge Watchers, and Live TV Junkies — The Habits of Today’s TV Watchers

The Fall TV season is upon us. This Is Us viewers don’t have long to wait to find out if we are traveling backward or forward in time in the lives of the Pearsons. Sons of Anarchy fans have FX’s new series Mayans M.C. to look forward to. New NBC series Manifest looks to appeal to Lost fanatics. Netflix is premiering Maniac and Good Cop both full of star power. TV viewers have a lot to choose from when it comes to what fills their screens and the type of service they will use to watch.

Read more

Survey Reveals How Books Have Influenced Us

Survey Reveals How Books Have Influenced Us

Thinking back to when you were young — was there a book that touched you, that you feel influenced your life choices as you grew up? Maybe a book that became a favorite and is still on your bookshelf today (for more information on hard copy books on bookshelves see Our Relationship with Books — It’s Complicated) Or what about those books that made their mark because they were a struggle to get through in school – for me it was The Turn of the Screw by Henry James. I still have no idea what that book was about, but I digress.

We were curious to find out which books consumers felt were influential in their lives, so we surveyed 1,000 respondents to find out. There was no shortage of strong opinions about books, read on to find out what our respondents had to say.

Read more

Our Relationship with Books — It’s Complicated! Survey Says

Our Relationship with Books — It’s Complicated! Survey Says

Books — they are ubiquitous in our lives from childhood favorites to college textbooks to your Mom’s well-worn cookbook that sits on the counter in your kitchen to the newest thriller you just can’t put down. Chances are that somewhere in your home there are bookshelves with actual paper books on them. You may also have a Kindle or listen to books on your phone. And you probably have a library card.

We surveyed 1,000 consumers about their reading preferences — what are they currently reading, where are they reading it, and what format do they prefer? So get comfortable in your favorite chair, you know, the one you sit in to read a good book, and settle in for a good read about reading.

Read more

Summertime and the Weddings Are Plenty

Summertime and the Weddings Are Plenty

Summer is here and with it comes wedding season. Summertime is the hottest (in all senses of the word) time to get married. AYTM surveyed over 600 consumers who recently got married or who are  planning their upcoming wedding to find out the latest wedding trends. We asked about wedding themes, locations and venues, who gets invited, best sites for wedding inspiration, and how much the whole extravaganza is going to cost..

The results were as follows – 

Read more

Living the Ruff Life – A Portrait of Dog Ownership

Living the Ruff Life – A Portrait of Dog Ownership

For many thousands of years, humans and dogs have lived together harmoniously. Whether through hunting wild game, guarding livestock, or providing companionship, dogs have secured a permanent place in our hearts. What motivates today’s dog owners to get a dog? How much money do they spend on their dog per month/year? Does their dog sleep in bed with them? We surveyed 1,000 dog owners to find out.

Read more

Cause and Effect: Supporting Brands that Support Social Causes

Cause and Effect: Supporting Brands that Support Social Causes

Movements such as #metoo and Times Up, as well as issues of gun control and climate change are on the minds of consumers. For many brands, social responsibility has become a differentiator in the marketplace. So much so that spurred by recent events, both Walmart and Dick’s Sporting Goods raised the minimum age for gun buyers to 21. Even brands like the New England Patriots –with the loan of the team jet to the fly the Parkland High School students to the March for Our Lives — are openly supporting social causes.

Do brand’s socially-responsible initiatives resonate with consumers? Are consumers taking their personal views on social causes into account when making purchase decisions? We surveyed 1,000 consumers to find out the answers to these questions and more.

Read more