ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.
Live Video Survey: One-Time Viewership Growing More Than Regular Viewership

Live Video Survey: One-Time Viewership Growing More Than Regular Viewership

Live video is a huge growing trend online. According to a report from Livestream, the majority of online and mobile consumers viewed more live video in 2016 than they did in 2015. And there are plenty of different platforms people can use to watch live video and even to post their own. So how many consumers have viewed live video online? And can it be an effective method for brands to reach out to consumers? We asked 1,000 respondents about their thoughts on live video and connecting with brands online.

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Campaign of the Week: Snickers Ad Warns About the Perils of Hunger

Campaign of the Week: Snickers Ad Warns About the Perils of Hunger

If you’re hungry, you might risk making some really bad decisions. At least, that’s the premise of a new Snickers ad that’s part of the company’s “Hungry? Eat a Snickers” ad campaign. In the ad, an office worker is visited by a scruffy, frozen version of himself from the supposed future, who warns him to eat a Snickers before his next meeting in order to avoid accepting a transfer to a frozen tundra. So just how do consumers react to this type of ad? We asked 1,000 respondents about their candy buying habits and then tested the impact of this latest Snickers ad.

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Handheld Gaming Survey: Consumers Prefer Devices With Multiple Purposes

Handheld Gaming Survey: Consumers Prefer Devices With Multiple Purposes

The global gaming market is growing, according to data from Newzoo. And as mobile technology grows, handheld games might also become more relevant. In fact, a new gaming console from Nintendo, slated for release next month, offers a combination between a traditional gaming console and a handheld gaming console. So how many consumers are interested in handheld gaming? We asked 1,000 respondents about this sector of the gaming industry and their thoughts on future growth.

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Pet-Friendly Travel Survey: About Half Care More About Pets’ Comfort

Pet-Friendly Travel Survey: About Half Care More About Pets’ Comfort

Pet-owning consumers are increasingly willing to spend on various products and services for their furry friends. And that willingness to spend is also having an impact on the travel industry. But according to a study from TripAdvisor, not all pet owners are satisfied with the accommodations that are available for them to stay with their pets while traveling. So how many pet owners are interested in pet-friendly travel options? And what are some of the most accommodating brands out there currently? We asked 1,000 respondents about their thoughts on pet-friendly travel.

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Healthy Living Survey: Parents More Likely to Make Health Related Purchases

Healthy Living Survey: Parents More Likely to Make Health Related Purchases

American consumers are seemingly becoming more health conscious, but there’s still more work to be done according to the President’s Council on Fitness, Sports & Nutrition. Regular physical activity and healthy eating habits are essential to keeping both kids and adults healthy. And there are many brands and products out there that can potentially help. Many of those products are especially popular this time of year when people are just starting to work on their new year’s resolutions. But how many consumers are likely to make health or fitness related purchases in the coming months? We asked 1,000 respondents about their habits and their thoughts on healthy living.

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Campaign of the Week: AT&T Ad Highlights Mobile Entertainment Options

Campaign of the Week: AT&T Ad Highlights Mobile Entertainment Options

Mobile streaming and entertainment options have become a pretty big deal. And a recent AT&T ad calls attention to that by referencing a ton of different TV shows and movies that you can watch on your mobile device data-free if you have AT&T and DirecTV. So how do consumers respond to this latest ad? We asked 1,000 respondents about their thoughts on different mobile brands and then tested the impact of this ad campaign.

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Consumer Robotics Survey: Most Interest Centered Around Cleaning Robots

Consumer Robotics Survey: Most Interest Centered Around Cleaning Robots

Robots might seem futuristic to many consumers. But there are actually several different uses and applications for robotic products on a consumer level. According to Business Insider, the robotics industry is shifting a bit from catering mostly to industrial clients to offering more options for individual consumers. So how many are interested in owning robotic products? We asked 1,000 respondents about their thoughts on the consumer robotics industry.

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Self-Parking Cars Survey: Drivers Lack Trust in New Parking Features

Self-Parking Cars Survey: Drivers Lack Trust in New Parking Features

As automotive manufacturers work toward developing autonomous vehicles, consumer remain wary. But there are some other high-tech features that drivers can potentially use to get a taste of self-driving cars without having to give up all of their control right away. For instance, some cars include self-parking features that drivers can use to do things like parallel park. However, according to AAA, drivers still don’t fully trust those features either. So what do consumers think about self-parking cars? We asked 1,000 respondents about their thoughts on these automotive features.

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Coffee Beer Survey: Craft Beer Drinkers More Likely to Be Interested

Coffee Beer Survey: Craft Beer Drinkers More Likely to Be Interested

Coffee and beer are both incredibly popular beverages on their own. But now, they’re even gaining some notoriety together. Coffee flavored beer has been around for years. But according to the Weekender, it’s gaining even more popularity with the rise of more specialized craft beer options. So how many coffee and beer drinkers also enjoy coffee beer? And what brands are at the forefront of this growing trend? We asked 1,000 respondents about their thoughts on coffee beer.

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Consumer Privacy Survey: Consumers Appreciate Transparency From Brands

Consumer Privacy Survey: Consumers Appreciate Transparency From Brands

Consumer privacy is a big issue in today’s world, especially with the number of people who shop, share or otherwise interact with people or brands online. According to the Pew Research Center, most consumers want privacy online, but don’t feel like complete privacy is actually possible. But businesses that interact with customers online and elsewhere can still take care with how they use customer data. We asked 1,000 consumers about their thoughts on privacy issues and how different privacy related situations might impact their perceptions of various brands.

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Campaign of the Week: Heineken Ad Says There’s More Behind the Star

Campaign of the Week: Heineken Ad Says There’s More Behind the Star

A new ad campaign from Heineken features sort-of-recognizable actor Benicio del Toro. The video ad shows people coming up to the star and recognizing him, but then confusing him with other popular actors. And the beer brand has used that to draw parallels to its own beer, since it has been sold around the world for nearly 150 years, but isn’t always thought of as one of the major players in the beer industry. So what do consumers think about this new ad campaign? We asked 1,000 respondents about their thoughts on different beer brands and then tested the impact of this latest ad.

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Cloud Technology Survey: Tech Understanding Not Improving

Cloud Technology Survey: Tech Understanding Not Improving

The number of consumers using “the cloud” is growing, according to Statista. And while the concept behind the cloud might seem elusive or confusing to some, it’s something that has made its mark on so many different online industries. So how many consumers regularly use cloud technology? And what are their thoughts on companies that offer various cloud based products and services? We asked 1,000 respondents about their thoughts on the growing cloud technology market.

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River Cruises Survey: Destination, Price Could Convince Travelers

River Cruises Survey: Destination, Price Could Convince Travelers

One of the growing trends in the travel industry, according to Skift, is the concept of river cruising. River cruises offer more specialized destinations, smaller boats and many of the same amenities as traditional cruise lines. But with only a few major river cruise lines operating, there may also be room for newcomers in the industry. So how many consumers are interested in river cruises? We asked 1,000 respondents about their travel habits and their thoughts on this growing trend.

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New Year’s Resolutions Survey: Purchases Likely to Help People Succeed

New Year’s Resolutions Survey: Purchases Likely to Help People Succeed

As 2016 comes to a close, it’s time for many people to come up with new year’s resolutions for 2017. According to Statistic Brain, nearly half of consumers usually set new year’s resolutions for each year. And although fewer people tend to actually keep those resolutions throughout the year, there are ways people can give themselves a better chance for success. So how many people plan to set new year’s resolutions for this year? And how many are likely to make purchases to help them keep those resolutions? We asked 950 respondents about their thoughts on new year’s resolutions and their plans for 2017.

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Campaign of the Week: Planters’ Mr. Peanut Ad Tests Craveability

Campaign of the Week: Planters’ Mr. Peanut Ad Tests Craveability

If you’ve seen any ads for Planters’ Peanuts in the past, then you’re likely familiar with Mr. Peanut. The monocled mascot is back now in a new ad where he faces his nemesis, a nutcracker. In the ad, Mr. Peanut calls attention to the “craveability” of Planters’ peanuts. So just how do consumers respond to the ad and the popular character? We asked 950 respondents about their thoughts on snack foods and then tested the impact of the latest Planters’ Mr. Peanut ad.

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Social Media TV Survey: The Walking Dead Named Most Popular Show Online

Social Media TV Survey: The Walking Dead Named Most Popular Show Online

Social media is impacting the way people watch TV. According to Social Media Explorer, Twitter hashtags, YouTube streaming and more have changed how people watch and learn about different TV shows. So how many people post about TV or interact with shows or other fans on social media? And how many people think that adds something to the viewing experience? We asked 1,000 respondents about their TV watching and social media posting habits.

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Automotive Voice Controls Survey: Consumers Split Over Impact

Automotive Voice Controls Survey: Consumers Split Over Impact

Today’s drivers are more likely to be distracted behind the wheel than ever before. And some enterprising automotive and tech companies have tried to combat that problem by enacting automotive voice controls and similar features so that drivers can operate certain vehicle, navigation or phone features hands-free. But according to AAA, some of those systems can actually lead to even more distractions for drivers. So what do consumers think about automotive voice controls? We asked 1,000 respondents about their thoughts on these features and the issues surrounding distracted driving.

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Campaign of the Week: Dove Ad Shows Mannequin Challenge in a New Light

Campaign of the Week: Dove Ad Shows Mannequin Challenge in a New Light

The mannequin challenge is a popular online trend where people make videos of groups of people standing still for as long as possible while a cameraman sifts through the crowd. But Dove recently put a new spin on this concept. The beauty brand filmed a mannequin challenge video that included a message about real, diverse beauty, saying “let’s challenge the mannequins to look more like us.” So how did this ad resonate with consumers? We asked about 1,000 respondents about their thoughts on the Dove brand and then tested the impact of this particular ad?

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Fitness Technology Survey: Tech Buyers Have Big Impact on Fitness Market

Fitness Technology Survey: Tech Buyers Have Big Impact on Fitness Market

Wearable technology is starting to take off, according to data from Mintel. And fitness bands and similar devices appear to be at the forefront of that growth. Especially now, with the holiday season in full swing and new year’s resolution season just around the corner, fitness technology is poised for even more growth. So how many consumers are interested in wearables and other fitness related technology? We asked 1,000 respondents about their thoughts on various fitness tech products.

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Peer-to-Peer Travel Survey: Past Users Likely to Use Services Again

Peer-to-Peer Travel Survey: Past Users Likely to Use Services Again

Peer-to-peer services are having an impact on many different industries, but perhaps none more than travel. Companies like Uber and Airbnb are revolutionizing how people find and book transportation and accommodations. And according to a report from Travel Weekly, the practice is getting increasingly popular from year to year. So how many consumers are likely to use some of these peer-to-peer travel services in the coming year? We asked nearly 1,000 respondents about their thoughts on this growing sector of the travel industry.

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Online Reservations Survey: Few Make Restaurant Reservations Often

Online Reservations Survey: Few Make Restaurant Reservations Often

The majority of restaurant diners think that technology helps their guest experience, according to a study from Toast. And one of the ways that restaurants can potentially integrate technology into the guest experience is to offer online reservations. Instead of calling ahead or waiting hours for a table, diners can simply log on and reserve their table from a computer or mobile device. But how many consumers have already made online reservations with their favorite restaurants? And how many think it’s a benefit for restaurants to offer such a service? We asked 1,000 respondents about their dining habits and their thoughts on online reservations.

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Practical Purchases Survey: Consumers’ Definition of Practical Varies

Practical Purchases Survey: Consumers’ Definition of Practical Varies

The recession had a major impact on how American families spend money. But while the economy has made some progress in recent years, people are still shopping differently than they did before the recession. According to Consumer Reports, consumers are focused more on practical purchases than other items. So what types of items do American families see as practical? We asked over 800 respondents about their buying habits and their thoughts on practical purchases.

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Campaign of the Week: Ford Blind Spot Ad Uses Interesting Format

Campaign of the Week: Ford Blind Spot Ad Uses Interesting Format

As technology evolves, consumers have seen a lot of new and interesting features in the automotive industry. But in some cases, it might be difficult for consumers to understand those features without seeing them in action. That’s what Ford hopes to accomplish with a new ad that uses a vertical format to show off its blind spot alert feature. So what do consumers think about the Ford blind spot ad? We asked about 900 respondents about their thoughts on automotive brands and then tested the ad’s impact among potential buyers.

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Mobile Payments Survey: Few Have Tried Payment Apps So Far

Mobile Payments Survey: Few Have Tried Payment Apps So Far

As people make holiday purchases, they have a larger selection than ever when it comes to payment options. On top of the standard cash and credit, mobile payment options like Apple Pay and Samsung Pay are gaining popularity. But according to a report from Business Insider, there are still some barriers to mainstream adoption. So what do consumers think about using mobile payment apps? And how many have already tried them? We asked about 1,000 respondents about their thoughts on mobile payments.

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Car Hacking Survey: Concerns Could Impact Future Purchases

Car Hacking Survey: Concerns Could Impact Future Purchases

Connected cars are gaining popularity. But they’re not without drawbacks. According to reports from Strategy&, there’s some risk involved when it comes to the possibility of car hacking. Especially when you consider the possibility of autonomous vehicles in the near future, car hacking could become even more of a concern for automotive consumers. So what do people think about connected vehicles and the possibility of car hacking? We asked 1,000 respondents about their thoughts on this growing sector of the automotive industry.

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