ABOUT THE AUTHOR: Ariel Hagaman
I was born and raised in New Jersey, and currently work for AYTM as Director of Client Services. I am a graduate of the University of Phoenix, and have always found that I am at my best when working with people. My favorite past-times are reading, skiing, and yoga!
Surveying Small Population Sizes

Surveying Small Population Sizes

One of the most important aspects of research is sample size. A common belief when it comes to avoiding statistical issues interfering with a successful research project, is to try and reach the largest representative sample as possible. Though, there are instances when a small sample size is acceptable and will not result in inaccurate data. Prior to choosing a small sample size, it is vital to understand a few key terms that can help achieve your research goals.

Read more

How To: Using Social Media for Market Research

How To: Using Social Media for Market Research

Digital marketing has transformed over the past decade, delivering powerful tools that offer an alternative approach to traditional market research. Customary research methods such as surveys and focus groups can be costly and time-intensive, but fortunately a new era of research has become available to businesses.

Read more

Author Bias: Avoid Asking Leading Questions

Author Bias: Avoid Asking Leading Questions

Do-it-yourself survey solutions are emerging all over the market research world as affordable solutions for companies to obtain consumer feedback. DIY research is a wonderful alternative to more expensive solutions that require the expertise of market research professionals. However, it is important to understand the possible errors that may arise when choosing to design a survey yourself. One of the riskiest and most predominant issues that lead to biased feedback is asking leading questions.

Read more

How to Use Cross-Sectional Studies for Market Research

How to Use Cross-Sectional Studies for Market Research

Numerous types of survey methods exist to help market researchers obtain correct answers by asking the right questions. One of the most common survey methods that will aid in achieving such a task is known as, cross-sectional market research. Cross- sectional studies make comparisons between respondents in a solitary moment; think of it as a capturing a snapshot through a single survey or observation. Outside of being swift and simple, using this surveying technique can help researchers or clients better profile their target market based on respondents likes and dislikes toward a product, and help narrow down a business’s niche demographic.

Read more

How to Conduct Exploratory Research

How to Conduct Exploratory Research

Typically, the need to conduct market research starts with a prerequisite to better understand an internal business problem, clearly define a hypothesis, or increase your knowledge base about potential customers. Exploratory research can aid in providing answers to such needs; it can help gain comprehensive insights, narrow the focus, and provide fundamentals necessary for impending growth. Focus groups, case studies, syndicated research, or expert interviews are considered acceptable research techniques when conducting exploratory research.

Read more