Mike MacLeod Joins AYTM as Director of Business Development

Mike MacLeod Joins AYTM as Director of Business Development

Ask Your Target Market (AYTM) today announced that Mike MacLeod has joined the company as Director of Business Development.

A 25-year research veteran, MacLeod comes to AYTM from Lightspeed Research, where he was Senior Account Director. In his newly created role at AYTM, he will focus on the distribution of their mobile and online survey platform that allows organizations to independently gather insights on their market, their customers, and their employees.

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Download AYTM market research in SPSS format

Download AYTM market research in SPSS format

Attention, fans of SPSS: did you know you can download your AYTM data directly in SPSS format, without needing to import an Excel sheet first?

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Does your personality type reveal your preferred presidential candidate?

Does your personality type reveal your preferred presidential candidate?

Different brands attract different types of consumers—why should presidential nominees be any different? We couldn’t resist applying the magic of AYTM’s Personality Radar to uncover what types of people are gravitating to each presidential nominee.

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Leonard Murphy Joins AYTM as Senior Strategic Advisor

Leonard Murphy Joins AYTM as Senior Strategic Advisor

U.S.-based market research solutions platform AYTM (Ask Your Target Market) has appointed Leonard “Lenny” Murphy in the newly-created position of Senior Strategic Advisor.

Murphy will be working with the AYTM team to continue to develop best-in-class innovative solutions for insight generation with a focus on product development, strategic partnerships, and automation. His experience in the market research industry encompasses various leadership and consulting positions, including serving as an advisor and Editor-in-Chief for the market research organization GreenBook. This appointment is in addition to his continuing roles at GreenBook, Gen2 Advisors, and multiple advisory board engagements.

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AMA Webinar: Tracker Transformation

AMA Webinar: Tracker Transformation

Our COO, JD Deitch, presented a webinar with the American Marketing Association about how to update brand tracking studies. He explored how the changing consumer landscape has impacted the efficiency of brand trackers, asked whether they’re still fit for purpose, and described how you can manage change in your tracking studies.

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Considering Change in Your Brand Trackers

Considering Change in Your Brand Trackers

JD Deitch, our COO, will present a webinar with the American Marketing Association this Wednesday, June 29 about the tricky (and sometime downright scary) process of updating tracking studies. He’ll explore how the changing consumer landscape has impacted the efficiency of brand tracking studies, ask whether they’re still fit for purpose, and how you can manage change in your tracking studies.

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Storytelling Without Storytellers

Storytelling Without Storytellers

Self-service platforms are winning business by providing research of equal quality at lower cost. Many offer automated templates, but they’re having trouble gaining traction with clients who prefer flexibility instead of a rigid one-size-fits-all approach. At IIeX North America 2016, AYTM presented a vision of the next wave of automation: fully encapsulated yet flexible survey research that yields high-quality, defendable business decisions without an intermediary.

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AYTM voted a top global innovator

AYTM voted a top global innovator

The GreenBook GRIT report is one of the cornerstones of the insight industry, so it was an honor to be voted by other market researchers as a GRIT Top 50 innovative supplier, debuting on the list at #43. We’re confident we’ll be moving higher up that table when it comes to the Q3 and Q4 report later this year!

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IIeX NA 2016: The evolution of research

IIeX NA 2016: The evolution of research

Whether you’re attending our talk at IIeX NA 2016, or you simply want to know what’s on the cutting edge of research today, we’re happy to help you with your insight needs—after all, our market research peers voted us as one of the top 50 market research companies in the world in the latest GRIT report, and thought leader Lenny Murphy has called us the “best in the industry.” GreenBook chose us to host the latest industry-wide GRIT study, and we’ll also be hosting the latest GRIT panel recruitment.

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Can’t wait to see you at IIeX 2016 in Atlanta!

Can’t wait to see you at IIeX 2016 in Atlanta!

June in Atlanta is IIeX season, and we’ll be thrilled to see you there! Tuesday, June 14 at 10am, our COO JD Deitch will be discussing the next wave of automation….

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2015 GRIT Report Q3/Q4: AYTM Infographic

2015 GRIT Report Q3/Q4: AYTM Infographic

GreenBook released the 2015 GRIT Report for Q3/Q4 today, revealing the current state of the market research industry — here’s the official infographic AYTM provided.

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Forbes: AYTM for business productivity

Forbes: AYTM for business productivity

In Steve Olenski’s article 5 Productivity Needs And The 10 Business Apps To Meet Them for Forbes, we’re proud to say that AYTM earned a mention as a top recommendation. We also offer advanced psychographic data mining for building consumer personas, so you can get even deeper into your customers’ minds without the headaches and expense of other big data solutions.

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Holiday shopping, brought to you by smartphones

Holiday shopping, brought to you by smartphones

Nov. 19, 2015

Wanderful Media, a retail-focused mobile media company, has just published their 2015 Annual Holiday Shopping Survey, and we’re proud to have been their market research platform! Smartphone use during holiday shopping is as big as ever, offering a wide array of options.

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5 Great Things about the ESOMAR 2015 Congress

5 Great Things about the ESOMAR 2015 Congress

The 2015 ESOMAR Annual Congress begins this Sunday, September 27th in Dublin, Ireland. JD Deitch (@JDDeitch), frequent contributor to GreenBook and COO of Ask Your Target Market, sets up the event with this article and will be providing daily updates.

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Real people, real expertise, real answers

Real people, real expertise, real answers

Ever tried to pick up a phone and get answers from a research company? Assuming you don’t go directly to voicemail, you typically have to make your way past gatekeepers and salespeople to get to someone who can really help.

We do things differently at AYTM. We don’t put obstacles in your way. Instead, we put you in contact with people who can help right away.

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Our Quality: Speed. Guaranteed.

Our Quality: Speed. Guaranteed.

In designing our modern insights platform, we’ve solved a key frustration for clients of traditional research firms. You might spend up to a week with a traditional research company to launch your study. With AYTM, many of our clients launch the same day. Our easy to use, clean interfaces are designed to get you from hypotheses to the delivered insights in no time. We’re FAST, and we guarantee it.

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Our Quality: Panel quality that the industry envies

Our Quality: Panel quality that the industry envies

We’re often asked about the quality of our panels. How do we know our panelists are who they say they are? What do we do to ensure their responses are accurate and complete? How is it that we know so much about our panel, like who’s a QVC shopper who also enjoys Chipotle, or an IT decision maker that’s also a dog owner?

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FiftyThree’s Paper app optimized for iPhone

FiftyThree’s Paper app optimized for iPhone

Sep. 18, 2015

FiftyThree, creator of Paper (the sketching app voted 2012 iPad App of the Year by Apple), has just launched the iPhone app version, and we’re proud to have been their product development research partner!

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Are DIY Platforms Ready for Prime Time?

Are DIY Platforms Ready for Prime Time?

Article by JD Deitch, PhD

In 2013 I attended the CASRO Online Research Conference (now CASRO Digital) in San Francisco. One of the sessions that caught my eye was a roundtable discussion on do-it-yourself (DIY) survey tools. The program notes set the stage as follows:

“Much has been written about the recent proliferation of companies offering DIY/Instant Research methodologies, which are typically inexpensive. Are these methodologies able to produce representative results? What conditions are necessary to use such offerings effectively?

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We’re hiring!

We’re hiring!

Ready to be part of a team that’s shaping the future of an entire industry?

Want to work with great people, great tools, and great clients, with an opportunity to redefine research and build a new vision?

We’re hiring for various positions on our research team, and we’d love to hear from you.

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Ipsos Executive JD Deitch Joins AYTM as COO

Ipsos Executive JD Deitch Joins AYTM as COO

Ask Your Target Market (AYTM) today announced that Dr. Jonathan (JD) Deitch has joined the company as chief operating officer, reporting to AYTM CEO Lev Mazin. 

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