In designing our modern insights platform, we’ve solved a key frustration for clients of traditional research firms. You might spend up to a week with a traditional research company to launch your study. With AYTM, many of our clients launch the same day. Our easy to use, clean interfaces are designed to get you from hypotheses to the delivered insights in no time. We’re FAST, and we guarantee it.
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Our Quality: Panel quality that the industry enviesWe’re often asked about the quality of our panels. How do we know our panelists are who they say they are? What do we do to ensure their responses are accurate and complete? How is it that we know so much about our panel, like who’s a QVC shopper who also enjoys Chipotle, or an IT decision maker that’s also a dog owner? |
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FiftyThree’s Paper app optimized for iPhoneSep. 18, 2015 FiftyThree, creator of Paper (the sketching app voted 2012 iPad App of the Year by Apple), has just launched the iPhone app version, and we’re proud to have been their product development research partner! |
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Are DIY Platforms Ready for Prime Time?Article by JD Deitch, PhD In 2013 I attended the CASRO Online Research Conference (now CASRO Digital) in San Francisco. One of the sessions that caught my eye was a roundtable discussion on do-it-yourself (DIY) survey tools. The program notes set the stage as follows: “Much has been written about the recent proliferation of companies offering DIY/Instant Research methodologies, which are typically inexpensive. Are these methodologies able to produce representative results? What conditions are necessary to use such offerings effectively? |
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We’re hiring!Ready to be part of a team that’s shaping the future of an entire industry? Want to work with great people, great tools, and great clients, with an opportunity to redefine research and build a new vision? We’re hiring for various positions on our research team, and we’d love to hear from you. |
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Ipsos Executive JD Deitch Joins AYTM as COOAsk Your Target Market (AYTM) today announced that Dr. Jonathan (JD) Deitch has joined the company as chief operating officer, reporting to AYTM CEO Lev Mazin. |
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Nation Says More Women in Tech Fuel InnovationMay 20, 2015 Mediaocean, a leading software provider for the global advertising world, has just launched its Women in Technology initiative along with results of their survey about women in technology—and we’re proud to have been their market research partner! |
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The Pinterest of Home Searching
Mar. 3, 2015
Trulia, a leading home search resource for buyers and renters, has just launched Trulia Boards in tandem with results of their home searching survey, and we’re proud to have been their market research partner! Finding a new home can be stressful, and the process can potentially be better organized and made more entertaining with the Trulia Boards app. |
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The fraud temptation lurking in our hearts
Jan. 23, 2015
Trustev, creator of e-commerce antifraud technology (and voted one of the Hottest Global Startups by Forbes), has recently had the results of their “Credit Card – Online Shopping” Survey featured in Internet Retailer, and we’re proud to have been their market research partner for this study! Occasional dishonesty is harder to track than consistent fraud, hence the online retailer interest in learning the mindset of sometime-fraudsters. |
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Our shopping future: cash, credit, wearables?
Jan. 16, 2015
Stratos, Inc., creator of the Bluetooth Connected Card™ Platform, has recently had the results of their Stratos Wearables Payment Survey featured in Internet Retailer, Mobile Payments World, and BizReport, and we’re proud to have been their market research partner for this study! Shoppers are more excited than ever about wearables, and see a bright future for making payments with wearable technology. Read more |
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AYTM/GreenBook webinar Beyond Survey TechnologyOn Wednesday, January 14, at 11am PST / 2pm EST, AYTM will be co-hosting the webinar “Beyond Survey Technology” with GreenBook’s Chief Editor and thought leader Leonard Murphy, and we’d love to see you there! Register today. |
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Holiday Shopping: Men Vs. Women
Dec. 15, 2014
Many of us are familiar with author John Gray’s idea that men are from Mars and women are from Venus, and there’s no denying that this still seems to hold true when we look at this year’s emerging holiday shopping data. |
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Strategos: AYTM for potent market intelligenceIn Amiel Kornel’s article Nurturing Corporate Venture Incubation for Strategos, a strategy and innovation consultancy, we’re proud to say that AYTM earned a mention as a select resource for online market testing. We also offer advanced psychographic data mining for building consumer personas, so you can get even deeper into your customers’ minds without the headaches and expense of other big data solutions. |
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How your neighbors shop for the holidays
Dec. 5, 2014
‘Tis the season to hunt down gifts for your friends, colleagues, and loved ones — and if you dread holiday shopping, 40.1 percent of Americans agree with you (although another 45 percent actually look forward to this time of year). |
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Credit theft fears drive mobile payment appeal
Nov. 21, 2014
Stratos, Inc., creator of the Bluetooth Connected Card™ Platform, just released their results of their 2014 Holiday Mobile Payments Survey in VentureBeat, featuring insights into mobile payment adoption and perception, and we’re proud to have been their market research partner for this study! Holiday shoppers plan to put their smartphones to the test this year with mobile payment apps, but remain unsure whether retailers can handle them. |
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Unlock market intelligence beyond survey dataPlease join our webinar next week about Personality RadarSM, the latest market intelligence solution from AYTM that augments your existing and future survey data with ~3,000 psychographic and personality data points from our proprietary panel. Get in the heads of your target audience, check their affinities, and gain a competitive edge. You can’t afford not to, because your competitors are already using it. |
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Why Ignoring Holiday Shopper Apps Will Cost You
Nov. 18, 2014
Find&Save®/Wanderful Media™ just released their Annual 2014 Holiday Shopping Survey and infographic, featuring insights into mobile app adoption and use, and we’re proud to be their ongoing market research partner for this study! Mobile shopping is growing in impact for retailers as adoption spreads, with consumers hungry for greater access to sales and rebates. |
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New: Facebook integrationIf you’d like to collect feedback from your clients, colleagues, fans, or friends, we’ve created an easy way to integrate your survey into Facebook — and it’s completely free. Your respondents won’t have to leave their Facebook page to complete your survey, and the responses will stream directly to your statistics page in your AYTM account. |
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Upgraded: Quick Preview in editingHave you ever wanted to put yourself in the mindset of someone taking the survey you created? We’ve upgraded our “Quick Preview” on the Editor page so you can do just that! You can now use the feature in “Respondent” or “Researcher” mode. |
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New: reject open-ended responsesOpen-ended questions are a great way to collect qualitative feedback, gathering respondents’ opinions in their own words. Unfortunately, every once in a while a respondent’s words will be nonsense to you. AYTM to the rescue! |
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New: Export to PowerPointNow you can export your statistics page to PowerPoint in seconds! |
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New: Parental Status demographic filterOn the “Define Your Target Market” page, you can now target people who have children, or don’t have children, using our parental status demographic filter. You can even target more specifically by the number of children they have. |
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Insider tip: autofill of survey response textWhen we see surveys come together on our platform, with our sleek user interface and super cool features, it’s pretty exciting. For most of us at AYTM we think it’s one of the best parts! We want everyone to be as excited as we are when using our platform, so we’ve decided to share one of our favorite insider tips. |
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New: smart “Not Applicable” checkboxesCheckbox question types are great for when you have a list of options with more than one possible answer. Sometimes, however, the list may not apply to a respondent, so they would appreciate a “not applicable” or “none of the above” option. |
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New: randomization for pre-screening questionsRandomization is a great feature for minimizing respondent bias, since each respondent will see your answer response list in a different order. The upgrade to this functionality is the ability to randomize answer choices for pre-qualification questions. Just like randomization for the rest of your survey, go to the bottom of the page first and select “Randomize answers.” |
