ABOUT THE AUTHOR: Lev Mazin
Lev is the CEO and Co-founder of AYTM.com - Ask Your Target Market, the leading innovator in DIY online market research. Having a graphic design background, Lev is an expert in UI/UX with over 15 years of experience. Prior to AYTM, Lev worked with such clients as Oracle, Tiffany & Co, Maserati, Harry Winston, Whole Foods Market, and Jamba Juice helping them build their brands and multimedia/web applications.
Happy New Year!

Happy New Year!

Dear ​AYTM clients,

Thank you for trusting AYTM, sharing your feedback with us, and spreading the word! Ever since we launched in 2009, we’ve been constantly inventing new ways to improve the market research experience for researchers and survey takers alike. I’d like to tell you about a significant update that we’ll be launching early next year.
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How to create a video ad in a few days

How to create a video ad in a few days

Check out our latest ad, featuring playful graphics created in FiftyThree‘s Paper app, music from PremiumBeat, and animations in TechSmith‘s Camtasia! We took the ad from storyboard concepts to completed video within a matter of days, and kept it 100% in-house.
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The new 2016 survey experience by AYTM

The new 2016 survey experience by AYTM

We’re happy to announce that we’ve just released a brand new survey-taking experience. This update brings streamlined, cleaner design and perfect optimization for different screens. Check it out for yourself!

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AYTM surveys are about to get even better

AYTM surveys are about to get even better

We’re excited to announce an AYTM survey update!

In about a week, we’ll be rolling out an update to our survey-taking experience. While no functional changes will be made, the new design will look cleaner and more aligned with today’s mobile and web aesthetics.

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Super Bowl Advertising Statistics [INFOGRAPHIC]

Super Bowl Advertising Statistics [INFOGRAPHIC]

Super Bowl is one of the biggest sport events in the U.S. It’s also one of the most important and expensive events for marketing companies and brands to shine and build maximum brand equity. Super Bowl XLVIII wasn’t an exception! Read more

Google Fiber Survey: Faster Internet is more desired than futuristic Self-Driving cars and Google Glasses

Google Fiber Survey: Faster Internet is more desired than futuristic Self-Driving cars and Google Glasses

Google Fiber is a project to build an experimental broadband internet network in select cities across the country. A recent Launch blog post“Google’s Fiber Takeover Plan Expands: Will Kill Cable & Carriers” by Jason Calacanis, explained the importance of Fiber and how huge of an impact it could have on American cities and the industry.

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Happy Holidays from AYTM!

Happy Holidays from AYTM!

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Reality Distortion Field [Infographic]

Reality Distortion Field [Infographic]

In anticipation of the Apple’s announcement and rumored release of the iPads mini, we surveyed 2000 American consumers to gather some insights about what makes people more or less susceptible to Apple’s “Reality Distortion Field” Read more

Smartphone Market 2012-2013 [Infographic]

Smartphone Market 2012-2013 [Infographic]

With the recent announcement and subsequent release of the iPhone 5, we surveyed 600 American consumers to gather some insights into the current smartphone market. Read more

In Anticipation Of The New iPhone [Infographic]

In Anticipation Of The New iPhone [Infographic]

To uncover U.S. consumers anticipation of Apple’s expected launch of their next-generation iPhone we surveyed 3,000 Americans, of which 22% are already iPhone owners. Read more

Does Graphic Design Matter To Small Business? [Infographic]

Does Graphic Design Matter To Small Business? [Infographic]

With the the growing notion that graphic design is becoming an increasingly important factor in the success of companies, our friends from 99designs recently used AYTM to gather insights directly from the people that are actually running small businesses and deciding how much emphasis to place on design work. Read more

Public Perception Of Social Media 2010 vs. 2012 [Infographic]

Public Perception Of Social Media 2010 vs. 2012 [Infographic]

It all started with a question: “What’s the first thing you think of when you hear the term ‘social media’?” Posing two questions to 500 Internet users on their use of social media now as compared to 2010 and to gauge their thoughts on the future of social media, we deployed a survey to our consumer panel to find out. The results were compiled to create an infographic of the data: Read more

iPad 3 [Infographic]

iPad 3 [Infographic]

The rumor is that the iPad 3 announcement will come in the first week of March, but doesn’t specify when it will be released. For reference, the iPad 2 was announced on March 2nd of last year, and available on the 11th.

There are some significant changes expected and to gain a better understanding on the current state of the American consumers’ current iPad usage and anticipation of the iPad 3, AYTM conducted DIY market research utilizing our online consumer panel and survey tool. The highlights of our discoveries are encapsulated in this infographic: Read more

The Brands We Drive

The Brands We Drive

The United States is home to the largest passenger vehicle market of any country. According to the most recent data from The U.S. Department of Transportation and The U.S. Bureau of Transit Statistics, there are currently over 254 million registered passenger vehicles on American roads, and each year an average of 16.7 million new cars are sold.

To gain a better understanding on the current state of the American consumers’ relationship with their automobile, AYTM conducted DIY market research utilizing our online consumer panel and survey tool. The highlights of our discoveries are encapsulated in this infographic: Read more

Market Research Ethics: Consideration in Online Surveys

Market Research Ethics: Consideration in Online Surveys

When doing online surveys, we always want to treat our survey participants with respect. We are inviting them to take our surveys, and we want them to feel comfortable giving candid feedback. We want them to know we value their opinions. We also want them to have a pleasant experience so that they will comply with future research invitations. So that’s why it’s important to practice proper market research ethics throughout the survey creation process. Read more

SodaHead’s Best Infographic of 2011 Nominees

SodaHead’s Best Infographic of 2011 Nominees

 

SodaHead wants your opinion on the Best Infographic of 2011 and AYTM’s Angry Birds infographic is one of the nominees!

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Happy Holidays! AYTM Market Research Holiday Discount

Happy Holidays! AYTM Market Research Holiday Discount

‘Tis the season to celebrate and with the holiday spirit abounding all around us, we are offering a special holiday gift on your next AYTM Market Research panel survey. Just use promo code CheersAYTM25 before January 31, 2012 and receive an instant $25 discount when getting insights from AYTM’s built-in panel of respondents. Read more

Branding And How It Works In The Social Media Age

Branding And How It Works In The Social Media Age

Facebook has more than 800 million active users with more than 200 million added in 2011. Twitter now has 100 million active users every month with visitor growth up 60% this year. Social media has become a pervasive part of culture and digital life all around the world. It’s essential that brands understand how their fans and customers interact with them on Facebook and Twitter if they hope to leverage these great platforms and grow their businesses. Read more

Pricing Strategy: Finding Your Price with Market Research

Pricing Strategy: Finding Your Price with Market Research

One of the most difficult decisions to make when launching a new product is determining a price. You don’t want to leave money on the table by undercharging, but you also don’t want adversely impact demand by overcharging. Finding the balance between too low and too high can be tricky, and doing the survey research for these decisions can be even harder. After all, we can’t just ask, “Would you rather pay $2.50 or $2.80 for this tube of toothpaste?” That is why a comprehensive pricing strategy is so important. So how do you get that sort of information? There are several possibilities.

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Skip Logic: The Survey Bunny Hop

Skip Logic: The Survey Bunny Hop

Have you ever watched a rabbit feeding? She has an over-riding goal—filling her belly—but she does it by nibbling here, then over to the left, then back to the right, seeking the tastiest morsels. Wouldn’t it be great if our surveys could be just as selective and responsive? Routing individual survey respondents to the parts that are best for them? Now, by using skip logic, they can be.

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Survey Writing and the Joys of Cloning

Survey Writing and the Joys of Cloning

Dolly the sheep was born as the result of cloning in 1996. That medical event pushed the word “clone” to the front and center of public awareness and generated a lot of controversy along the way. Fifteen years later, we offer a different, less controversial kind of cloning that can be very useful for survey writing. This AYTM feature, known as survey cloning, will save you lots of time as you expand your use of online surveys.

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iPhone And The Apple Fanboy/Fangirl Syndrome (Infographic)

iPhone And The Apple Fanboy/Fangirl Syndrome (Infographic)

The iPhone debuted in 2007 and Apple has sold well over 100 million devices to date. With Piper Jaffray analyst Gene Munster predicting that 18.8 million iPhone 3GS users will upgrade to the iPhone 4S within the next year (which will account for 18% of sales), we put together an infographic from our research for some insight into the apparently never-ending iPhone phenomenon: Read more

Market Research for Startups: Making Your Target Market See What You See

Market Research for Startups: Making Your Target Market See What You See

If you’re starting a brand new company, chances are it’s pretty close to your heart. You have a lot invested in this company, both financially and personally. You want to make sure your target market sees your company in the way you envision, and market research can play a key role in making that goal a reality.

Online surveys can be a very valuable tool in shaping your startup’s image. Since you’re starting from scratch, you have so many options for how to position and market your brand, and what better way to find the perfect message than to ask the people you’ll be speaking to.

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Open-Ended Questions: Best Practices for Getting Valuable Insights Without Torturing Respondents

Open-Ended Questions: Best Practices for Getting Valuable Insights Without Torturing Respondents

Many surveys are made up entirely of closed-ended questions. You give them a list of possible responses, and that’s all they have to choose from. These types of questions are great for gathering quantifiable data, and in some cases are all that you need in your survey. But sometimes it can be extremely beneficial for you to include some open-ended questions where your respondents can describe their opinions or experiences with your company in their own words. By giving them this opportunity, you can gain valuable information that you might not even have thought to include in your answer list.

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Survey Engagement: Basic Manners Lead to Better Data

Survey Engagement: Basic Manners Lead to Better Data

As with most things in life, manners matter in surveys. A simple “please” and “thank you” can help improve the survey taking experience for your respondents. AYTM gives you the option to add opening and closing text so that you can add a kind message to your respondents. There are a few different ways to show your respondents that you appreciate their time and effort, and you can customize your text based on what type of survey you’re creating. No matter the survey type, it’s important to always remember that survey engagement means more than just writing interesting questions.

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