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3 Key Takeaways from My Interview with Microsoft’s Chief Economist, Michael SchwarzI recently had the pleasure of chatting with Michael Schwarz, Chief Economist at Microsoft, and aytm board member. Michael kindly agreed to share his thoughts about what’s happening in the US and globally. Here are three things I took away from our conversation along with my thoughts on how they should impact your consumer research efforts. Read more |
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Happy New Year!Dear AYTM clients, Thank you for trusting AYTM, sharing your feedback with us, and spreading the word! Ever since we launched in 2009, we’ve been constantly inventing new ways to improve the market research experience for researchers and survey takers alike. I’d like to tell you about a significant update that we’ll be launching early next year. |
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How to create a video ad in a few daysCheck out our latest ad, featuring playful graphics created in FiftyThree‘s Paper app, music from PremiumBeat, and animations in TechSmith‘s Camtasia! We took the ad from storyboard concepts to completed video within a matter of days, and kept it 100% in-house. |
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The new 2016 survey experience by AYTMWe’re happy to announce that we’ve just released a brand new survey-taking experience. This update brings streamlined, cleaner design and perfect optimization for different screens. Check it out for yourself! |
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AYTM surveys are about to get even betterWe’re excited to announce an AYTM survey update! In about a week, we’ll be rolling out an update to our survey-taking experience. While no functional changes will be made, the new design will look cleaner and more aligned with today’s mobile and web aesthetics. |
![Super Bowl Advertising Statistics [INFOGRAPHIC]](https://aytm.com/blog/wp-content/uploads/2014/02/SuperBowlBrandingSuccessFormula-thumbnail.png "Permalink to Super Bowl Advertising Statistics [INFOGRAPHIC]")
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Super Bowl Advertising Statistics [INFOGRAPHIC]Super Bowl is one of the biggest sport events in the U.S. It’s also one of the most important and expensive events for marketing companies and brands to shine and build maximum brand equity. Super Bowl XLVIII wasn’t an exception! Read more |
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Google Fiber Survey: Faster Internet is more desired than futuristic Self-Driving cars and Google GlassesGoogle Fiber is a project to build an experimental broadband internet network in select cities across the country. A recent Launch blog post“Google’s Fiber Takeover Plan Expands: Will Kill Cable & Carriers” by Jason Calacanis, explained the importance of Fiber and how huge of an impact it could have on American cities and the industry. |
![Reality Distortion Field [Infographic]](https://aytm.com/blog/wp-content/uploads/2012/10/Reality_Distortion_Field-featured_image.png "Permalink to Reality Distortion Field [Infographic]")
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Reality Distortion Field [Infographic]In anticipation of the Apple’s announcement and rumored release of the iPads mini, we surveyed 2000 American consumers to gather some insights about what makes people more or less susceptible to Apple’s “Reality Distortion Field” Read more |
![Smartphone Market 2012-2013 [Infographic]](https://aytm.com/blog/wp-content/uploads/2012/09/Smartphone_Market_featured_image.png "Permalink to Smartphone Market 2012-2013 [Infographic]")
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Smartphone Market 2012-2013 [Infographic]With the recent announcement and subsequent release of the iPhone 5, we surveyed 600 American consumers to gather some insights into the current smartphone market. Read more |
![In Anticipation Of The New iPhone [Infographic]](https://aytm.com/blog/wp-content/uploads/2012/09/iPhone5_image.png "Permalink to In Anticipation Of The New iPhone [Infographic]")
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In Anticipation Of The New iPhone [Infographic]To uncover U.S. consumers anticipation of Apple’s expected launch of their next-generation iPhone we surveyed 3,000 Americans, of which 22% are already iPhone owners. Read more |
![Does Graphic Design Matter To Small Business? [Infographic]](https://aytm.com/blog/wp-content/uploads/2012/08/Design_thumbnail.png "Permalink to Does Graphic Design Matter To Small Business? [Infographic]")
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Does Graphic Design Matter To Small Business? [Infographic]With the the growing notion that graphic design is becoming an increasingly important factor in the success of companies, our friends from 99designs recently used AYTM to gather insights directly from the people that are actually running small businesses and deciding how much emphasis to place on design work. Read more |
![Public Perception Of Social Media 2010 vs. 2012 [Infographic]](https://aytm.com/blog/wp-content/uploads/2012/08/SM_Forbes_thumbnail.png "Permalink to Public Perception Of Social Media 2010 vs. 2012 [Infographic]")
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Public Perception Of Social Media 2010 vs. 2012 [Infographic]It all started with a question: “What’s the first thing you think of when you hear the term ‘social media’?” Posing two questions to 500 Internet users on their use of social media now as compared to 2010 and to gauge their thoughts on the future of social media, we deployed a survey to our consumer panel to find out. The results were compiled to create an infographic of the data: Read more |
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iPad 3
The rumor is that the iPad 3 announcement will come in the first week of March, but doesn’t specify when it will be released. For reference, the iPad 2 was announced on March 2nd of last year, and available on the 11th.
There are some significant changes expected and to gain a better understanding on the current state of the American consumers’ current iPad usage and anticipation of the iPad 3, AYTM conducted DIY market research utilizing our online consumer panel and survey tool. The highlights of our discoveries are encapsulated in this infographic: Read more |
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Market Research Ethics: Consideration in Online SurveysWhen doing online surveys, we always want to treat our survey participants with respect. We are inviting them to take our surveys, and we want them to feel comfortable giving candid feedback. We want them to know we value their opinions. We also want them to have a pleasant experience so that they will comply with future research invitations. So that’s why it’s important to practice proper market research ethics throughout the survey creation process. Read more |
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Happy Holidays! AYTM Market Research Holiday Discount‘Tis the season to celebrate and with the holiday spirit abounding all around us, we are offering a special holiday gift on your next AYTM Market Research panel survey. Just use promo code CheersAYTM25 before January 31, 2012 and receive an instant $25 discount when getting insights from AYTM’s built-in panel of respondents. Read more |
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Branding And How It Works In The Social Media AgeFacebook has more than 800 million active users with more than 200 million added in 2011. Twitter now has 100 million active users every month with visitor growth up 60% this year. Social media has become a pervasive part of culture and digital life all around the world. It’s essential that brands understand how their fans and customers interact with them on Facebook and Twitter if they hope to leverage these great platforms and grow their businesses. Read more |
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Pricing Strategy: Finding Your Price with Market ResearchOne of the most difficult decisions to make when launching a new product is determining a price. You don’t want to leave money on the table by undercharging, but you also don’t want adversely impact demand by overcharging. Finding the balance between too low and too high can be tricky, and doing the survey research for these decisions can be even harder. After all, we can’t just ask, “Would you rather pay $2.50 or $2.80 for this tube of toothpaste?” That is why a comprehensive pricing strategy is so important. So how do you get that sort of information? There are several possibilities. |
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Skip Logic: The Survey Bunny HopHave you ever watched a rabbit feeding? She has an over-riding goal—filling her belly—but she does it by nibbling here, then over to the left, then back to the right, seeking the tastiest morsels. Wouldn’t it be great if our surveys could be just as selective and responsive? Routing individual survey respondents to the parts that are best for them? Now, by using skip logic, they can be. |
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Survey Writing and the Joys of CloningDolly the sheep was born as the result of cloning in 1996. That medical event pushed the word “clone” to the front and center of public awareness and generated a lot of controversy along the way. Fifteen years later, we offer a different, less controversial kind of cloning that can be very useful for survey writing. This AYTM feature, known as survey cloning, will save you lots of time as you expand your use of online surveys. |
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iPhone And The Apple Fanboy/Fangirl Syndrome (Infographic)The iPhone debuted in 2007 and Apple has sold well over 100 million devices to date. With Piper Jaffray analyst Gene Munster predicting that 18.8 million iPhone 3GS users will upgrade to the iPhone 4S within the next year (which will account for 18% of sales), we put together an infographic from our research for some insight into the apparently never-ending iPhone phenomenon: Read more |
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Market Research for Startups: Making Your Target Market See What You SeeIf you’re starting a brand new company, chances are it’s pretty close to your heart. You have a lot invested in this company, both financially and personally. You want to make sure your target market sees your company in the way you envision, and market research can play a key role in making that goal a reality. Online surveys can be a very valuable tool in shaping your startup’s image. Since you’re starting from scratch, you have so many options for how to position and market your brand, and what better way to find the perfect message than to ask the people you’ll be speaking to. |
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Open-Ended Questions: Best Practices for Getting Valuable Insights Without Torturing RespondentsMany surveys are made up entirely of closed-ended questions. You give them a list of possible responses, and that’s all they have to choose from. These types of questions are great for gathering quantifiable data, and in some cases are all that you need in your survey. But sometimes it can be extremely beneficial for you to include some open-ended questions where your respondents can describe their opinions or experiences with your company in their own words. By giving them this opportunity, you can gain valuable information that you might not even have thought to include in your answer list. |
