ABOUT THE AUTHOR: Lev Mazin
Lev is the CEO and Co-founder of AYTM.com - Ask Your Target Market, the leading innovator in DIY online market research. Having a graphic design background, Lev is an expert in UI/UX with over 15 years of experience. Prior to AYTM, Lev worked with such clients as Oracle, Tiffany & Co, Maserati, Harry Winston, Whole Foods Market, and Jamba Juice helping them build their brands and multimedia/web applications.
Survey Engagement: Basic Manners Lead to Better Data

Survey Engagement: Basic Manners Lead to Better Data

As with most things in life, manners matter in surveys. A simple “please” and “thank you” can help improve the survey taking experience for your respondents. AYTM gives you the option to add opening and closing text so that you can add a kind message to your respondents. There are a few different ways to show your respondents that you appreciate their time and effort, and you can customize your text based on what type of survey you’re creating. No matter the survey type, it’s important to always remember that survey engagement means more than just writing interesting questions.

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Survey Bias Can Destroy the Value of Your Data

Survey Bias Can Destroy the Value of Your Data

When you go to a dinner party, you don’t complain about the décor, the food and the other guests. You sit and enjoy the food, compliment the home, and enjoy the pleasant dinner conversation. Well, pleasant conversation is fine for dinner parties, but doesn’t make for very helpful survey results. Politeness is just one of the factors that can create survey bias.

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Are You Addicted to Angry Birds? [INFOGRAPHIC]

Are You Addicted to Angry Birds? [INFOGRAPHIC]

The Widespread Popularity of Angry Birds

Angry Birds debuted in 2009 and has been downloaded over 300 million times. It’s on track to reach 1 billion downloads in the not too distant future. And here’s where it gets shocking ̶̶ people play Angry Birds 200 million minutes per day! That’s equal to 16 years of game play every hour of every day! Take a closer look at the Angry Birds infographic we put together for the whole story! Read more

Market Research Analysis: The Fundamentals of Understanding Your Data

Market Research Analysis: The Fundamentals of Understanding Your Data

Reading the results of your survey seems like a simple task, but there’s a lot more to it than you might realize. Not only do you have to see what your respondents said, but you also have to identify the most important results and interpret what they mean for your company. Market research analysis is a very important part of your company’s whole marketing process, and should be done carefully and concisely.

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How to Plan a Survey Like a Market Research Pro

How to Plan a Survey Like a Market Research Pro

Planning a market research survey can seem like an overwhelming task if you don’t know where to start.  It is important to think about what purpose your survey will serve in your marketing efforts.  By following these simple steps, you can learn how to plan a survey that will yield helpful and quantifiable results. Read more

Effective Survey Design: How to Avoid Garbage In/Garbage Out

Effective Survey Design: How to Avoid Garbage In/Garbage Out

Creating an effective survey takes a lot of fine-tuning. If you’re a musician, even a great one, you cannot create great music if your instrument is out of tune. The same concept applies to surveys; not even the greatest market researcher can garner effective data with an ineffective, or out-of-tune instrument (in this case, your questionairre). To make sure your instrument is in-tune and your survey is effective, you need to make sure it is short, simple and professional.

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Employee Feedback Surveys Can Yield Insights that Fall to the Bottom Line

Employee Feedback Surveys Can Yield Insights that Fall to the Bottom Line

When considering a target market for your survey project, the obvious choice is your customers or prospects, but there’s a group that’s often overlooked that might be very beneficial to your company – your own employees.

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The Market Research Process Begins with Your Team

The Market Research Process Begins with Your Team

When beginning a survey project, the first step is getting everyone on your team on the same page. If everyone involved has a different vision, then your project is set up for failure. This step can be tricky, but is essential to the market research process. Creating a common vision can be achieved with a few easy steps during your project kick-off meeting.

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Good Survey Questions Lead to Good Data

Good Survey Questions Lead to Good Data

When writing a survey, a question is a question, right? Wrong.  Good survey questions can make the difference between solid results and weak data.  So how do you know what makes a good survey question?  Let’s look at some common mistakes to avoid. Read more

Survey Respondents: How to Engage Them and Get Rock Solid Data

Survey Respondents: How to Engage Them and Get Rock Solid Data

When hosting a business conference or meeting, you have a specific goal or purpose for inviting each guest, but if all your guests are unhappy or bored, achieving your goal becomes difficult.  So what do you do?  Aside from bringing snacks, you try to keep them happy by staying on task and making your topics of conversation as engaging as possible. Read more

Why We Created AYTM.com: Ask Your Target Market

Why We Created AYTM.com: Ask Your Target Market

Most people at some point in their lives have dreamed of becoming entrepreneurs.

Many friends of mine have their own “million-dollar-idea”, but they never can be sure that the concept is viable until they execute it. To try the idea, they have to raise funds, use all their savings, quit their jobs, etc., which can lead to success but more often leads to a complete failure.

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Brand Management:  7 Things The Kardashians Can Teach Us

Brand Management: 7 Things The Kardashians Can Teach Us

Love ‘em or hate ‘em, the Kardashians have built a brand to be reckoned with. And it didn’t get there by accident. Whatever you think of them, their story provides interesting insights into today’s style of brand management. So let’s take a deeper look at how they do it right, and how they could do it better.

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