Using Quantitative Research with Qualitative in Today’s World

Using Quantitative Research with Qualitative in Today’s World

Today, we find ourselves in the middle of a global pandemic. Life as we know it is canceled. With the current advice from the CDC to practice social distancing and avoid crowds or gatherings of more than 10, our behaviors and needs are shifting as we navigate our new “normal”. 

The market research industry is no exception – we’re feeling that impact, including adjustments we need to make to how we conduct research. With in-person qualitative methods such as focus groups and intercept studies taking a break, it’s the perfect time to assess how online surveys can be used to supplement and conduct qualitative research.

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