AYTM Features: Redesigned Statistics Page & Data Lab

AYTM Features: Redesigned Statistics Page & Data Lab

We are excited to roll out our redesigned statistics page and beta launch of Data Lab! The redesign of the statistics page is meant to streamline your analysis for easy report building. Take your analysis to the next level in the AYTM platform with Data Lab. Use AYTM’s Virtual Questions to build custom charts, create segments

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New Features for Better Survey Building: Autocomplete, Question Library, Survey History & More

New Features for Better Survey Building: Autocomplete, Question Library, Survey History & More

AYTM Logic now with Autocomplete

AYTM logic allows you the flexibility to program almost any survey you can imagine on our platform, everything from simple skip logic and piping to advanced survey methodologies, including custom variables and monadic surveys. This powerful tool starts with a series of statements written in [square brackets] added directly to your survey.

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Panels, Sampling and Survey Design: An Introductory Guide

Panels, Sampling and Survey Design: An Introductory Guide

Surveys are vital research tools, and the insights gathered from market research surveys drive business decisions that can have far-reaching impacts on a company’s future. When so much is riding on your data, getting high-quality survey results will be the difference between effective, accurate insights and untrustworthy noise.

The components required for high-quality survey results are – sound methodology, effective survey, expert analysis, and quality sample. For most projects, the most effective way to reach quality sample is with panels.

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Test and Re-test: 5 Ways to Pre-Flight Your Survey

Test and Re-test: 5 Ways to Pre-Flight Your Survey

You’ve identified your research objectives, selected methodology, designed your survey and now you’re ready to start collecting valuable insights.

All that’s left to do is test your survey! Read more

Tutorial: How to Get Respondents to Upload Video Responses

Tutorial: How to Get Respondents to Upload Video Responses

Online surveys are quantitative by design, and usually have limited qualitative elements. In order to gain qualitative data, try AYTM’s video response feature. This question type allows you to collect short webcam videos of respondents answering questions, viewing a concept or creative or watching a video. Using this video response feature you’ll not only be able to collect deeper insights but you will also add qualitative feedback to your analysis.

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Designing Effective Scale Questions

Designing Effective Scale Questions

Quantitative research is focused on numerical, quantifiable data and using scales is an important tool to collect nuanced insights. Designing an effective scale requires a researcher to think about the objectives, the best type of scale, and how they want to quantify the labels.

To design an effective and engaging scale, listed below are a few do’s and don’ts, as well as, tips on designing scales.

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Get the Most out of Your Survey Data with These Tips

Get the Most out of Your Survey Data with These Tips

The question everyone asks is, “how do I design a good survey?”, the answer to that question has filled numerous books and articles. An often overlooked factor in good survey design is how a respondent will feel about your survey. While the data is comprised of how a respondent answers your survey, crafting a great survey includes considering the respondents during the design.

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The Evolution of Research: Embracing Automation

The Evolution of Research: Embracing Automation

Research has existed since the early 1900’s when Herman Hollerith revolutionized data collection for the US Census by introducing punch cards. Market Research as we know it today was pioneered by people like Daniel Starch or George Gallup, who developed the theory of aided recall that is still used in advertising research today.  While we are still using Gallup’s theories the evolution of the internet and technology has allowed us to gather data faster and cheaper without sacrificing quality and gaining even deeper insights about consumers.

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How to Use AYTM Creative Templates – Part 2

How to Use AYTM Creative Templates – Part 2

Our team of researchers has crafted four customizable creative test survey templates. They’re your plug-and-play solution for testing ads, commercials, product concepts, and more. No more guesswork or hunting down survey examples online – our research team has done the heavy lifting for you!

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How to Use AYTM Creative Templates – Part 1

How to Use AYTM Creative Templates – Part 1

Our team of researchers has crafted four customizable creative test survey templates. They’re your plug-and-play solution for testing ads, commercials, product concepts, and more. No more guesswork or hunting down survey examples online – our research team has done the heavy lifting for you!

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How to: Using Advanced MaxDiff in Your Market Research Survey

How to: Using Advanced MaxDiff in Your Market Research Survey

MaxDiff is an approach for obtaining preference/importance for multiple attributes (brand preferences, brand images, product features, advertising claims, etc.). An alternative to standard rating question type it forces respondents to make tradeoffs between attributes. This avoids the issue of each attribute possibly being equally important. If you have between 7 and 40 attributes to test keep reading to find out how to use AYTM’s Advanced MaxDiff in your survey!

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Three Ways to Show Your Respondents That You Appreciate Them

Three Ways to Show Your Respondents That You Appreciate Them

Online panels are composed of highly opinionated people, and they have some opinions on their survey experience! Let’s take a look at three things that keep respondents happy and how to implement them in your next survey.

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Semantic Differential Scale: Measuring Perceptions and Attitudes of your Brand

Semantic Differential Scale: Measuring Perceptions and Attitudes of your Brand

Developing relationships with customers and cultivating a brand image are important steps in a company’s growth. While customers own the brand perception of a business it’s important to make yourself aware of the attitudes and feelings a customer has for your brand. The first step, market research!

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Consumers say they want healthy choices, but they don’t always make them

Consumers say they want healthy choices, but they don’t always make them

Here at AYTM we’re constantly probing our respondents to ensure the very best data quality through our panel — and build in-depth profiles which we use to power our unique profiling and visualization tools.

Recently we studied fast food restaurants — what the industry calls “Quick Service Restaurants” or QSR — to understand consumer preferences and behavior when eating out. We asked consumers about eight popular fast food restaurants in the U.S.: McDonald’s, Subway, Taco Bell, Burger King, Wendy’s, Chick-fil-A, KFC, and Arby’s.

We found that attitudes to health are a vital factor in defining their preferences, even if their behavior suggests otherwise.

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The Branding of Presidential Candidates – how are they performing?

The Branding of Presidential Candidates – how are they performing?

Experience, guts and honesty are what count for presidential candidate ‘brands’

Regardless of a voter’s political leanings, perceptions about the candidates are remarkably similar.  It’s clear that the candidates’ brands and distinguishing traits, both good and bad, are well established. A recent survey by AYTM and IPSOS asked 1000 nationally representative respondents to rate the eight leading candidates across nine factors: experience, honesty, guts, leadership, personal likability, handling domestic policy, handling foreign policy, working with Congress, and concern for regular people. Out of these nine, the three factors which most distinguish the candidates are experience, guts, and honesty.

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Get Inside Your Consumer’s Heads

Get Inside Your Consumer’s Heads

We have integrated a comprehensive database of respondent traits into our survey platform, giving us improved data quality and the ‘Personality Radar’; a unique way to analyze millions of data points.

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