Managing change in trackers and normed studies

Managing change in trackers and normed studies

At AYTM we have a passionate commitment to quality research; research that is truly impactful to our client’s bottom line. This year we challenged clients, researchers, and fieldwork companies to face the challenges head-on that the survey research industry encounters.

Read more

Tracker Transformation E-book: Managing Stakeholders

Tracker Transformation E-book: Managing Stakeholders

At AYTM we have a passionate commitment to quality research; research that is truly impactful to our client’s bottom line. We understand that survey research is at a crossroads, but rather than distance ourselves from the challenges, or pretend these challenges are not happening at all, we want to be part of the change.

Read more

Tracker Transformation E-book: Managing the Methodology

Tracker Transformation E-book: Managing the Methodology

The survey research industry is in crisis. The way consumers participate in research has changed dramatically in the last few years and the consumer industry is still playing catch-up, to a detrimental effect.  This poses a real problem for brands and retailers trying to understand how markets are changing. Nowhere is this clearer than in brand tracking studies.  Changing these trackers is a challenge, and there are few people in the industry who have personally managed the change required.

Read more

Tracker Transformation E-book: The Project Plan

Tracker Transformation E-book: The Project Plan

Last week we released Chapter 1 of our new e-book entitled Tracker Transformation: Managing Change in Trackers and Normed Studies. Judging by the number of downloads we’ve seen, it’s clearly a topic of interest.

Read more

Our New E-book: Tracker Transformation: How Did We Get Here?

Our New E-book: Tracker Transformation: How Did We Get Here?

At AYTM we have a passionate commitment to quality research that is truly impactful to our client’s bottom line. We’ve made our own commitment to doing this and have challenged the industry’s clients, researchers and suppliers to do the same. An essential component of this commitment is the recognition that we need to change how we conduct research.

Read more

Is Super Bowl Advertising Worth It?

Is Super Bowl Advertising Worth It?

Super_Bowl_50_Blue_Angels_flyover_150903-D-FW736-012The rings have been handed out. Super Bowl 50 is now a memory and the NFL is on hiatus until late summer. However the commercial game is still going as the advertisers continue (hopefully) to record the gains from their multi-million dollar plays.

Read more

What Americans Fear (and Hope for) in 2016

What Americans Fear (and Hope for) in 2016

A new year brings new challenges and fears. With that, AYTM set out to unearth the concerns of the American public, and their projections for 2016. We asked a nationally representative sample of 1000 individuals to tell us their hopes and fears for 2016 across an array of global, national, and personal situations. Their answers might surprise you.

Read more

Are You Up to the Challenge?

Are You Up to the Challenge?

For 2016 AYTM is laying down a challenge to the research industry. It’s time for everyone to take responsibility for their panels and the research conducted on them. Read more about the gauntlet we’ve thrown down.

Read more

Candidates’ ‘Brands’ Cut Across Partisan Divide

Candidates’ ‘Brands’ Cut Across Partisan Divide

We recently conducted a study with Ipsos to understand how Americans perceive the 2016 Presidential candidates’ defining personality traits, or what we might call their ‘brands.’ It turns out that regardless of their political leanings, perceptions are remarkably similar. It’s a fascinating finding given the deep differences that exist on the issues.

Read more

Highlights from the 2015 ESOMAR Congress Day 2

Highlights from the 2015 ESOMAR Congress Day 2

Day 2 of the ESOMAR Congress was as good as day 1—perhaps even better. Here are my highlights and some reflections from the entire conference.

Read more

Highlights from the 2015 ESOMAR Congress Day 1

Highlights from the 2015 ESOMAR Congress Day 1

Day 1 of the ESOMAR Congress is in the books. The conference is off to a great start. Here are my highlights from the past twenty-four hours.

Read more