What Comparing 14 Online Sample Providers Teaches Us About the Future of Panel Data Quality

What Comparing 14 Online Sample Providers Teaches Us About the Future of Panel Data Quality

Careful selection of an online survey sample provider is critical, as it can impact data quality, data integrity, and, ultimately, study results. If data quality checks fail (and all responses are included), the results can be adversely affected and far less accurate than a survey sample selection process that has conducted rigorous checks.

Ideally, data integrity should be addressed even before the data is collected, and transparent and objective evaluation of the panel and all panel partners is the first step in building industry-wide criteria aimed at ensuring that survey data collected can be trusted.

Read more
The Online Sampling Impact of the Coronavirus Outbreak

The Online Sampling Impact of the Coronavirus Outbreak

Last week marked a turning point in the coronavirus outbreak. With cases spreading across the globe, we’re witnessing some extraordinary developments affecting nearly every aspect of our lives. Naturally, the question, how is the outbreak affecting our panelists and their response to surveys invitations?

Read more