Clients are asking how to think about survey research during the COVID-19 global pandemic. Specific questions include:
- Will data be biased? Will self-reported behaviors, preferences and attitudes be biased by the fact that many consumers are living outside of their normal routines right now?
- Should we be running research right now? What types of research should we avoid and what types of research should we continue or even begin?
- What steps should we be taking in survey design and fielding to mitigate bias?