Aytm Named INC. 5000 Fastest-Growing Private Company

Aytm Named INC. 5000 Fastest-Growing Private Company

SAN FRANCISCO–Aytm (Ask Your Target Market), a state-of-the-art insights automation platform, has been named one of the fastest-growing companies by Inc. 5000. Aytm ranked #1,288 on the 2021 annual ranking of the nation’s fastest-growing private companies.

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How Reimagining Research Helped 3 Popular Brands

How Reimagining Research Helped 3 Popular Brands

At our inaugural Insighter Virtual Conference, Chris Plating, Chief Strategy Officer at EP+Co, shared examples of how the creative agency has worked with clients to reorient them to a different way of thinking about market research and how those changes benefited them in tangible ways. 

Read EP+Co’s 7 Steps to Unthink Everything.

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How aytm Helped a Fortune 500 Insurance Company Stay On Top of Consumer Trends Amid the COVID-19 Pandemic

How aytm Helped a Fortune 500 Insurance Company Stay On Top of Consumer Trends Amid the COVID-19 Pandemic

I think we can collectively agree that the past year and a half has been challenging for many reasons. The pandemic created ambiguity and an immense amount of restrictions for companies. Nevertheless, during these challenging times, companies were able to shift many levels of operations by adopting technology. These adoptions not only supported research but also supported remote work. By empowering employees to continue to keep in contact with colleagues and friends, companies were able to combat employee isolation. For many, these technology adoptions felt like a lifesaver.

Read on to learn how a Fortune 500 insurance company managed to weather the storm of uncertainty with their technology adoption in research.

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Agency Outlook: Unthink Your Approach to Modern Research

Agency Outlook: Unthink Your Approach to Modern Research

Technology is constantly evolving and market research must follow in stride. One of our favorite creative agencies, EP+Co’s motto is to “Unthink everything,” and they’ve helped legacy brands unlock new paths by asking better questions. In this article, we’ll outline a few things Chris Plating, Chief Strategy Officer at EP+Co, shared with us about how legacy brands can reinvent themselves by changing how they use brand trackers and unthinking their approach to modern consumer research.

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Q2 2021 Feature Releases

Q2 2021 Feature Releases

We’re constantly working to improve and add new innovations to the aytm platform for our clients. As we move further into Q3, we wanted to take some time to look back at some of the greatest hits that you may have missed from last quarter.

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The 7 Types of Brand Research

The 7 Types of Brand Research

Brand research is an indispensable means of establishing brands and ensuring that they stay relevant today. There are seven common types of brand research, all of which assist in bringing valuable insights to the table. Today we’ll explain the seven types: advocacy, awareness, loyalty, penetration, perception, positioning, and value. We’ll also discuss benefits these insights offer to consumer brands and when to use them. 

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How to Build a Business Case for Agile Market Research

How to Build a Business Case for Agile Market Research

We’ve all experienced that moment when we present an awesome idea to our stakeholders – an idea that will inevitably save the company time and money and make our jobs so much easier – but it falls on deaf ears. 

So, how do you go from an idea that falls flat to stakeholders hoisting you up onto their shoulders in celebration of your brilliance? 

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Use Cases and Best Practices for TURF Analysis

Use Cases and Best Practices for TURF Analysis

As ambitious as a business may be, it cannot provide every product, service, and feature under the sun. Keeping this business challenge in mind, organizations must be strategic in the products and services they market to customers. 

For this reason, many brands rely on TURF analysis and consumer research to optimize their portfolio of products. In this blog post, aytm will dive deeper into this statistical technique by showcasing TURF analysis with examples.

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AYTM NAMED TO INC. MAGAZINE LIST OF BEST WORKPLACES IN 2021 FOR ITS EXCEPTIONAL WORKPLACE CULTURE

AYTM NAMED TO INC. MAGAZINE LIST OF BEST WORKPLACES IN 2021 FOR ITS EXCEPTIONAL WORKPLACE CULTURE

Aytm (Ask Your Target Market), a leading consumer insights platform, has been named to Inc. magazine’s annual list of the Best Workplaces for 2021. Hitting newsstands May 18 in the May/June 2021 issue, and as part of a prominent Inc.com feature, the list is the result of a wide-ranging and comprehensive measurement of American companies that have created exceptional workplaces and company culture. 

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Q1 2021 Feature Releases

Q1 2021 Feature Releases

Spring has officially sprung! 🌻 And the product innovation team at aytm has been working like busy bees 🐝 to take the platform to new heights.  In case you missed it, we want to take a moment to look back at all the awesome new features released on the aytm platform in Q1 2021, as well as give you a little sneak peek into what’s to come. 

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Kimberly-Clark’s 4 Criteria for Evaluating Consumer Insights Technology Vendors

Kimberly-Clark’s 4 Criteria for Evaluating Consumer Insights Technology Vendors

There’s no shortage of insights platforms on the market and practically all of them claim to empower brands to do agile research. But truth be told, all survey tools aren’t created equal. 

Some are incredibly basic, lacking the ability to conduct advanced research like MaxDiff and Conjoint studies. Others are almost too robust, requiring users to invest countless hours into learning how to use the platform. 

But Goldilocks will be the first to tell you, few are just right. 

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The Secret of Highly Prolific Insights Teams

The Secret of Highly Prolific Insights Teams

You know that feeling when someone drops one more research request onto your team’s already overflowing plate? 

There are only two sensible options…

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Kimberly-Clark Partners with aytm to Conduct Advanced Research at Lightning Speed

Kimberly-Clark Partners with aytm to Conduct Advanced Research at Lightning Speed

At Greenbook’s recent Insights That Work event, Kandice Coltrain, Vice President of Global Sales here at aytm, sat down with Andy Basehoar, Senior Statistician at CPG leader, Kimberly-Clark. Andy is part of the Research & Engineering team, which does quite a bit of product testing, including physical testing, bench tests, sensory tests, clinical tests, consumer testing, and more. His group currently supports the consumer tissue group. 

Let’s dive into the discussion to learn how Kimberly-Clark uses aytm to power agile insights.

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The Ins and Outs of Product Cannibalization

The Ins and Outs of Product Cannibalization

Around 30,000 new consumer products are launched each year, according to Harvard Business School professor Clayton Christensen. 

Brands are under constant pressure to demonstrate sales growth, increase profits, and acquire new customers. As a result, your innovation team likely has a lot of new product ideas percolating. But with so many products already on the shelf, there’s bound to be some overlap or cannibalization that takes away from existing products in your line. 

Let’s cover precisely what product cannibalization is and how you can either use it to your advantage or cut it off at the pass.

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Insights That Work

Insights That Work

How the Product and Consumer Sciences Team at Kimberly-Clark Conducts Advanced Research at Lightning Speed

CPG heavyweight Kimberly-Clark is a big believer in giving consumers options via choice-based methodologies. Regularly conducting experiments using Conjoint, MaxDiff, and TURF analysis, the team needed a robust research solution with the ability to handle rigorous data collection and analysis. 

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How Pharmavite & Voya Financial Use aytm to Get More Research Done With Less

How Pharmavite & Voya Financial Use aytm to Get More Research Done With Less

During the recent Quirk’s Virtual Global event, Kandice Coltrain, aytm’s Vice President of Global Sales sat down with Keri Hughes, Market Research Manager, Consumer Insights and Research at Voya Financial, and Deborah A. Mendez Campos Reales, Shopper and Consumer Insights Manager at Pharmavite to discuss how they made the leap to agile market research.

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Gain Marketing Insight into Consumer Preferences with Conjoint Analysis

Gain Marketing Insight into Consumer Preferences with Conjoint Analysis

Your company charged you with trying to decide what feature(s) to highlight in your upcoming campaign. 

But with so many products in the market across every industry, consumers need to quickly understand your product’s value, making your job as a marketer even harder. 

You could create a survey and throw in a rank order question. But that often leaves you with more questions than answers. 🤔

So, how do you go about quickly quantifying your market’s preferences? 

💡 Give Choice-Based Conjoint a try.  

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How to Think About ‘Insight’ for Real Business Impact

How to Think About ‘Insight’ for Real Business Impact

The proliferation of consumer insights technology has given stakeholders access to an increasingly complex data landscape while significantly altering the role of the market researcher.

Thanks to technology, conducting qualitative research such as in-depth interviews or quantitative studies like concept tests are fairly straightforward compared with what researchers face upon returning to their workspaces.

They’re often met with piles of structured and unstructured data from half a dozen or more various sources. The tricky part is knowing what to do with all the data and how to turn it into something meaningful.

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Quirk’s Virtual Global

Quirk’s Virtual Global

From public opinion to product development: How small but agile insights teams get more done with less

Many insights teams want to adopt agile methods but are afraid that increases in speed mean they’ll have to compromise on quality. Some may even have been burned by the quick and dirty DIY research of the past. However, times have changed, technology has advanced and those who fail to act risk missing the boat.

Hear from the insight leaders at Voya Financial and Pharmavite to learn how they made the leap to agile and haven’t looked back.

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Traditional vs. Agile Market Research: Which One is Right for Your Project?

Traditional vs. Agile Market Research: Which One is Right for Your Project?

You know that feeling when you have a list of project requests from various stakeholders that looks a mile long and you have no clue how you’re going to get it all done on time and within budget?

Maybe in the past, you’d automatically farm it out to a full-service market research firm. But times have changed. Priorities have shifted and purse strings have tightened.

Now, before making a move, you need to decide if that traditional MR firm can deliver the project in a timely fashion and do it cost-effectively. Most often, they can’t.

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Should Market Researchers Have a Seat at the Table? 8 Executives Weigh In

Should Market Researchers Have a Seat at the Table? 8 Executives Weigh In

Once viewed as data gatherers, market researchers have transformed into gatekeepers with key insights into a brand’s market, products, and more. You have a unique view into the lives of your company’s target audience. You collect the raw data, analyze it and provide insights into what the information means to critical stakeholders.

Based on this new, more modern role of market researchers, it’s no surprise that most people in a recent discussion noted that insights professionals should have a seat at the metaphorical table with key executives within the business.

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3 Ways to Quickly Understand How Consumer Behaviors & Perceptions Impact Future Buying Habits

3 Ways to Quickly Understand How Consumer Behaviors & Perceptions Impact Future Buying Habits

Hello 2021. Oh, how we have high hopes for you. Given the many twists and turns in 2020 due to the pandemic, economy, and social concerns, most consumers are being affected in various ways impacting what used to be “normal” shopping habits. 

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Why a Top 10 CPG Company Uses aytm for Agile, Iterative Market Research

Why a Top 10 CPG Company Uses aytm for Agile, Iterative Market Research

For a multinational, top 10 consumer goods corporation with a large multi-faceted research organization known for supplying a wide range of consumer goods, staying in lock-step with rapidly shifting consumer perceptions is imperative for success.

But like many enterprises, this CPG heavyweight used to outsource market research to a full-service firm. Traditional MR firms typically take upwards of 4-6 weeks from survey design and programming to fielding to reporting and analysis.

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What is Agile Market Research?

What is Agile Market Research?

The agile manifesto changed the way software was developed by taking an iterative approach. Rather than complete a major scope of work–and encounter inevitable delays and setbacks–agile developers push their work forward incrementally.

This results in a product that’s continually improved without being subject to the delays and setbacks that define traditional release periods. What’s more, the product is released sooner for a competitive edge in the marketplace.

By applying an agile mindset and the right tools to their work, market researchers can solve their most pressing pain point: a mismatch between customer research and product development that means lengthy reports frequently go to waste.

Let’s review what agile market research means and why it’s so important.

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Inside aytm: Meet Tiffany Mullin, VP of Marketing

Inside aytm: Meet Tiffany Mullin, VP of Marketing

Tiffany Mullin went from manager to VP in two years’ time, proving not only that she’s a certified rockstar but also that there’s a HUGE opportunity for advancement here at aytm. This high-energy executive is the mastermind behind our Insighter Virtual Conference and countless other marketing initiatives while juggling the demands of co-owning a small business, maintaining an active lifestyle, and caring for two adorable pups. Learn more about Tiffany! 👇🏾

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