Q4 2021 Feature Releases

Q4 2021 Feature Releases

#ICYMI More time saving, less time wasting

It’s the most wonderful time of the year with new features galore! This quarter we’ve been hard at work building innovations that propel your research. Aytm is committed to insights-driven approaches that inspire business impact on many levels. So in case you missed it, now’s your chance to dive into the details!

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Home as a hub: Latest trends for a new domestic era

Home as a hub: Latest trends for a new domestic era

Nearly two years ago, the COVID-19 pandemic swept the world and had rippling effects on global labor and commerce that we’re still experiencing today. It’s too soon to know which changes are permanent and which are temporary, but one thing’s for sure: Businesses and consumers will still feel the impact of COVID-19 throughout 2022.

One of the biggest changes came from early furloughs and quarantines in the United States. In early 2020, many people lost income and made significant lifestyle adjustments. Even those who were lucky enough to maintain employment had to modify their lifestyles to comply with local ordinances for the sake of public health. 

Shelter-at-home orders had some surprising positive effects: people started spending more time with their families and reconnecting with old friends online. Some people reevaluated their goals and made drastic career changes. Some even moved across the country.

One central question that business owners are are asking in 2022 is: “Has the American home forever changed?”

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Home for the holidays: A story of online holiday shopping in 2021

Home for the holidays: A story of online holiday shopping in 2021

The holidays are here, and despite nearly two years of pandemic challenges, the outlook is strong for holiday sales in 2021, especially for eCommerce brands. The past several years have shown tremendous growth in online retail and proven that online shopping experiences are essential to modern shoppers of all ages. Today we’re taking a look at how online shopping plays a role in these successes.

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Level Up Your DIY Survey Game: Part Four “Simplifying the Survey Journey”

Level Up Your DIY Survey Game: Part Four “Simplifying the Survey Journey”

Here we are, everyone. The final part of our DIY survey course. It’s been a fantastic journey so far, and we hope you’ve been able to pick up some valuable tips and tricks to help improve your DIY survey game. We’re also hearing a lot of positive feedback, which means you’re all feeling more and more confident! And you should! You got this! Today we’re going to look at how we can simplify the survey journey for our respondents. Think of it as the finishing touches to the masterpieces you’ve been creating throughout this series. Alright. Let’s finish strong!

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The most wonderful timing of the year: Solving holiday shopping challenges in 2021

The most wonderful timing of the year: Solving holiday shopping challenges in 2021

Holiday 2021 is set to be a spectacular season of growth. Deloitte anticipates retail growth of 7-9% for 2021—on par with 2020’s retail growth of 8.3% and double 2019’s growth of 4.1%. However, after nearly two years of chaos, the pandemic fallout is still complicating business and logistics. And brands should do everything they can to prepare for any foreseeable challenges throughout the holiday and into 2022.

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Level Up Your DIY Survey Game: Part Three “Creating an Engaging Survey Route”

Level Up Your DIY Survey Game: Part Three “Creating an Engaging Survey Route”

Welcome to the third installment of our series on DIY survey design! We’ve had some great discussions centered around focusing our intentions and building questions that drive precision. If you’ve yet to read previous parts of the series, take a moment and start from the top! Today, we’re looking at how to map logical survey routes, returning to themes of empathy and thoughtfulness that drive better responses and boost data quality. We’ll talk about helping your respondents understand what you have in store for them, planning to ask and listen efficiently, and how to use quotas to your advantage. Y’all ready? Let’s get started!

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aytm announces immersive shopping experience reimagined as an Agile Shelf Test

aytm announces immersive shopping experience reimagined as an Agile Shelf Test

SAN FRANCISCO—aytm (Ask Your Target Market), the leading consumer insights platform for some of the world’s most notable brands, creative agencies and marketing consultancies, has announced the launch of their state-of-the-art Agile Shelf Test.

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Checking the list: Consumer holiday shopping plans for 2021

Checking the list: Consumer holiday shopping plans for 2021

The 2021 holidays are approaching rapidly, and in some ways, they’ve already arrived. In 2020, consumers started doing their holiday shopping earlier than ever before. That trend seems to only be increasing this year. And after nearly two years of lockdown life, people are starting to book more travel, plan more parties, and pursue new goals. So many businesses are wondering: what are consumers planning on buying in holiday 2021?

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Munch on this: How the pandemic impacted the snacking industry

Munch on this: How the pandemic impacted the snacking industry

The pandemic changed a lot in consumers’ lives. And as our lives change, so do our behaviors. One of the more significant shifts we’ve seen since the start of the pandemic revolves around our snacking habits. Yes, the “midnight snack” is now the “after-a-conference-call snack” and the “this-is-my-dinner snack” has finally been normalized,  but most importantly, Americans are snacking more frequently—with 88% of adults saying snacking has become their “lifeline” during the pandemic.  

So, knowing that not a single minute goes by where someone in the US isn’t snacking, let’s look at how these habits have evolved since the start of the pandemic. What are the reasons behind all of this snacking? And how can brands stay in continuous touch with constantly shifting consumer preferences? Grab something to munch on. Let’s dig in.

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Q3 2021 Feature Releases

Q3 2021 Feature Releases

Enhancements Made For You

Nothing excites us more than upgrades. We’ve launched some amazing features this past quarter that are sure to make the insighter in you smile, too– whatever way you research. Find out more about the new tools and capabilities that we’ve added to help you create incredible experiences on our platform. 

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Immersive shopping experience reimagined as an effortless automated quant test

Immersive shopping experience reimagined as an effortless automated quant test

Quantifying consumers’ purchase behavior in an authentic shopping environment can be expensive and time-consuming. When we set out to build our Agile Shelf Test, we envisioned a tool that empowers real-time, automated insights to inform shelf placement, fine-tune packaging concepts, and deepen brands’ overall understanding of the shopping journey. 

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How the pandemic impacted consumer packaged goods

How the pandemic impacted consumer packaged goods

The pandemic swept the world and changed consumer behavior across the globe. As we approach the end of 2021, the CPG sector is seeing many consumer preferences return to normal, while other changes seem to be here to stay. Now, in a time of low consumer predictability, reliable agile market research is more critical than ever.  

Today’s consumers face employment instability, public health concerns, policy changes, and more. Brands face supply chain issues, labor shortages, logistics challenges, remote work idiosyncrasies, and employee burnout. As COVID-19 approaches its second fall season, many people are wondering: What’s next for CPG brands?

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Level Up Your DIY Survey Game: Part Two  “Designing Better Questions”

Level Up Your DIY Survey Game: Part Two “Designing Better Questions”

Surveys are all about answers. But it’s the questions that compose them that are most critical. In part one of this series, we talked about “the big why,” a particularly important question—especially in the beginning stages of your survey. Picking up from where we left off, today we’ll talk in greater detail about optimizing each individual question in your survey—looking at the way we provide context, clarity, and consistency for our respondents. Are you ready? Let’s go!

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Level Up Your DIY Survey Game: Part One “The Big Why”

Level Up Your DIY Survey Game: Part One “The Big Why”

Survey writing is like swimming: almost anyone can learn to do it themselves, but to be a champion, there’s a lot of work that goes into refining your technique. Nobody’s expecting you to be an Olympic survey writer, but this series is designed to help you build stronger surveys—coaching you how to get the insights you need while building an enjoyable experience for your respondents.

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Why aytm’s Global Panel Continues to be Ranked #1

Why aytm’s Global Panel Continues to be Ranked #1

Did you know aytm has one of the highest-rated panels on SurveyPolice for over five years in a row? Ranked #1, our panel keeps respondents in mind to provide you with better survey data without compromising respondents’ experience. So here’s why we think respondents can’t get enough of our panel and how that positively affects your data.

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