A few months ago, Facebook began implementing autoplay videos into its news feed. So when users scroll through their feed and come across a video, it plays automatically without them opting to do so. While some like the feature, others have noticed some ill effects – particularly smartphone users, who are at risk of going over their allotment of monthly data because of all the video playing. So what is the general consensus on autoplay videos? And have opinions changed at all in the last few months?
In Ask Your Target Market’s latest survey, 53% of respondents said they dislike autoplay videos. Just 15% said they like autoplay videos. 19% have no opinion. And 13% said they’ve never come across autoplay videos online. Those numbers haven’t changed much since Facebook started rolling out autoplay videos a few months ago. In a March 2014 survey, 49% of respondents said they disliked autoplay videos and just 14% said they liked them.
If people are going over their data plans because of autoplay videos, they’re probably more likely to dislike them. And 17% of respondents who have come across autoplay videos said they often see them while on their mobile devices. 29% said they sometimes come across autoplay videos while using their mobile devices. 18% said they rarely see these videos on their mobile devices. And 36% said they never do.
One solution for people who don’t like autoplay videos is simply to change their settings on Facebook so they don’t play automatically. However, just 17% of respondents said they’ve changed their settings to disable autoplay videos. 33% have not. And 50% said they didn’t know that was an option.
But these videos have actually gone so far as to cause some users to disable their Facebook accounts entirely. 7% of overall respondents said they stopped using Facebook at least partially because of autoplay videos. However, it could have been worse. In the March 2014 survey, 31% of respondents said they would consider leaving Facebook because of autoplay videos on the home page.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on September 5 via AYTM’s online survey panel.