Aviation Survey: Southwest Named Favorite Airline

Flying on passenger airlines is one of the quickest and most cost effective ways to travel long distances. But with security concerns, added fees and other changes in recent years, airlines have more factors to consider when it comes to making customers happy. So since it’s National Aviation Week, we asked passengers what they think of their favorite airlines (and least favorite ones). Which big names made the cut?


Airline Passengers

In Ask Your Target Market’s latest survey, just 1% of respondents said they usually fly on passenger airlines multiple times each month. 2% fly about once a month. 11% said they usually fly a few times per year. 10% fly about once per year. 14% only fly once every couple of years. 27% said they rarely ever fly. And 33% never do.

Popular Airlines

When it comes to specific airlines, Southwest seems to be at the top of most people’s lists; 31% ranked Southwest as one of their favorite airlines. 24% chose Delta. 21% chose American Airlines. 19% selected United as a favorite. 11% prefer JetBlue. 3% like Spirit. And 7% named other airlines such as Frontier and Alaska Air. 21% said they do not have a favorite airline.

On the other hand, 47% of passengers said they don’t have a least favorite airline. However, 13% named JetBlue as their least favorite airline. 12% named Delta. 10% selected United as one of their least favorite airlines. And 10% each selected American, Southwest and Spirit.

Customer Satisfaction

Overall, most airline passengers seem to be somewhat satisfied with their overall experiences, with one exception. 49% of airline passengers said they’re satisfied with the comfort of their trips. 72% are satisfied with the friendliness of airline staff. 51% are satisfied with how easy the flying experience is. And 33% were satisfied with the perks available for loyal customers, though many more were neutral about that one.

The area that could use the most improvement, however, seems to be the price. Just 29% of respondents said they are satisfied with the price of flying. And even fewer, just 16%, said they’re satisfied with the extra fees often involved in flying. In fact, 28% of respondents said they are very dissatisfied with the extra fees that airlines charge.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Southwest Airlines from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 17 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.