Market research platform AYTM (Ask Your Target Market) announced today ist has earned ISO 27001 certification, making it one of the first market research platforms to do so. The certification is for the information security management system (ISMS) supporting AYTM’s survey platform, as well as for their proprietary panel PaidViewpoint, in order to ensure the utmost quality of data security for market researchers and survey respondents. ISO 27001 is one of the most widely recognized, internationally accepted independent security standards.
All customer-facing business processes and services are included within the scope of the ISMS. This includes all critical and sensitive AYTM customer information, as well as the personal information and responses of PaidViewpoint survey respondents and respondents coming from third-party panel partners. These processes include:
- Survey questionnaire development
- Survey application development
- Survey deployment
- Survey data collection
- Survey analytics
- Contracted survey creation, management, analysis and reporting
- Survey respondent personal information
- Survey respondent responses to surveys
Lev Mazin, AYTM’s CEO and co-founder says “As the keepers of important market research data for many Fortune 500 clients with access to over 25 million respondents, we must have best-in-class security. In achieving our ISO 27001 certification we have taken our program to the next level. By showing we are able to adhere to the very strict standards set by ISO, we are able to offer our clients guaranteed unprecedented protection.”
For customers’ peace of mind, AYTM and PaidViewpoint have established a formal program to continue being audited and certified to this ISO standard going forward, and this will consistently be performed by an independent, third-party auditor. AYTM’s compliance with the ISO standard was certified by A-LIGN, an ISO certification body accredited by the ANSI-ASQ National Accreditation Board (ANAB).
AYTM is a market intelligence solution offering a full range of quantitative and qualitative services, providing as much or as little assistance as users need. AYTM’s CASRO-approved proprietary panels provide best-in-class levels of trust, quality, speed, and feasibility, with access to over 25 million consumers in 26 countries, along with real-time pricing, guaranteed delivery time, and blazingly fast turnaround. AYTM was voted by the market research industry as one of the top 50 most innovative market research companies in the world in the 2017 GreenBook Research Industry Trends (GRIT) Report, and is certified to ISO 27001 to provide top-tier data security, privacy, and quality compliance.
A-LIGN—a nationwide security and compliance solutions provider—specializes in helping businesses across a variety of industries navigate the complexities of their specific audit and security assessment needs. As an ANSI-ASQ National Accreditation Board (ANAB) accredited certification body, A-LIGN is one of a limited number of companies that can issue an accredited ISO 27001 certification in the U.S. A-LIGN is also one of the only companies in the world that is a licensed CPA firm, Qualified Security Assessor Company (QSAC), accredited ISO 27001 certification body, and accredited FedRAMP 3PAO.