AYTM Company News AYTM Company News - The Official Blog of Ask Your Target Market 88 posts

Aytm Welcomes Sarah Snudden as VP, Digital Transformation  & Dale Gilliam as Director of Product Strategy

Aytm Welcomes Sarah Snudden as VP, Digital Transformation & Dale Gilliam as Director of Product Strategy

Two insights industry all-stars join aytm to accelerate innovation and digital transformation.

Read more
Aytm Ranks Top 11 Technology Provider in GreenBook GRIT Report

Aytm Ranks Top 11 Technology Provider in GreenBook GRIT Report

Aytm is thankful to be awarded the following in the 2020 Greenbook Business and Innovation GRIT report:

  • #11 Technology Provider
  • #18 Data/Analytic Category
  • #20 Most Innovative Company

It’s no surprise to us, as aytm has a long history of innovation. 

Read more
The 4 Types of Research You Should Run Right Now

The 4 Types of Research You Should Run Right Now

Aytm’s insighter community currently hosts monthly roundtable events with client-side insights leaders from a variety of industries to have an open dialogue about what questions are surfacing, talk about what is working in research, and what isn’t and share ideas.

In this post, we’ll highlight some of the key takeaways from our recent roundtable discussion. 

Read more
Managing Open-ended Responses Just Got Easier

Managing Open-ended Responses Just Got Easier

Aytm users can now access a brand new interface for OE responses

The open-ended question is hands down one of the best ways to receive consumer feedback — in their own words. OEs help to enrich your quantitative data, adding color and context. 

Writing an effective open-ended question can be tricky, but managing your OE responses doesn’t have to be.

Read more
3 Key Takeaways from My Interview with Microsoft’s Chief Economist, Michael Schwarz

3 Key Takeaways from My Interview with Microsoft’s Chief Economist, Michael Schwarz

I recently had the pleasure of chatting with Michael Schwarz, Chief Economist at Microsoft, and aytm board member. Michael kindly agreed to share his thoughts about what’s happening in the US and globally. 

Here are three things I took away from our conversation along with my thoughts on how they should impact your consumer research efforts.

Read more
TMRE Digital Week: Don’t Let Travel Restrictions Impact Your Professional Growth

TMRE Digital Week: Don’t Let Travel Restrictions Impact Your Professional Growth

Join aytm and other insights leaders from around the globe for the TMRE Digital Week 3-day Virtual Conference, and learn about best practices for innovating insights, use cases for leveraging big data, and the impact of outcome-driven insights on your future growth.

Monday April 27th – Thursday April 30th, 2020

Read more
I’ve Worked Remotely for 18 Years, Here’s How it’s Done  (even during a pandemic)

I’ve Worked Remotely for 18 Years, Here’s How it’s Done (even during a pandemic)

For a lot of people, working remotely is a dream come true — minus the mandatory shelter in place orders that many of us are under. But for some companies, having to suddenly shift their entire workforce to a remote environment can prove challenging. And if you’re an individual who has never worked from home before, you may also be surprised by what’s in store. 

Read more
Using Quantitative Research with Qualitative in Today’s World

Using Quantitative Research with Qualitative in Today’s World

Today, we find ourselves in the middle of a global pandemic. Life as we know it is canceled. With the current advice from the CDC to practice social distancing and avoid crowds or gatherings of more than 10, our behaviors and needs are shifting as we navigate our new “normal”. 

The market research industry is no exception – we’re feeling that impact, including adjustments we need to make to how we conduct research. With in-person qualitative methods such as focus groups and intercept studies taking a break, it’s the perfect time to assess how online surveys can be used to supplement and conduct qualitative research.

Read more
How COVID-19 is Driving Change in Consumer Research

How COVID-19 is Driving Change in Consumer Research

Clients are asking how to think about survey research during the COVID-19 global pandemic. Specific questions include:

  • Will data be biased? Will self-reported behaviors, preferences and attitudes be biased by the fact that many consumers are living outside of their normal routines right now?  
  • Should we be running research right now? What types of research should we avoid and what types of research should we continue or even begin?
  • What steps should we be taking in survey design and fielding to mitigate bias?
Read more
The Online Sampling Impact of the Coronavirus Outbreak

The Online Sampling Impact of the Coronavirus Outbreak

Last week marked a turning point in the coronavirus outbreak. With cases spreading across the globe, we’re witnessing some extraordinary developments affecting nearly every aspect of our lives. Naturally, the question, how is the outbreak affecting our panelists and their response to surveys invitations?

Read more
Program Like a Pro with our February Feature Releases

Program Like a Pro with our February Feature Releases

Last month, our product team worked tirelessly on a series of exciting improvements that make using the aytm platform easier than ever.

Aytm expanded its TURF analysis, updated Data Lab, and added Smart Loops and Logic Guide. Read on to learn more about what we’ve been up to.

Read more
7 Reasons PaidViewpoint was Named the Top Survey Panel for Five Years Running + 5 Reasons Clients Love it Too

7 Reasons PaidViewpoint was Named the Top Survey Panel for Five Years Running + 5 Reasons Clients Love it Too

Aytm’s proprietary consumer panel, PaidViewpoint.com, received top honors as the #1 User-Rated USA Survey Platform by independent review site, SurveyPolice.com, for the 5th consecutive year. 

Read more
Eileen Rozic Joins Aytm to Accelerate Global Growth

Eileen Rozic Joins Aytm to Accelerate Global Growth

Market Research Industry Veteran Takes the Helm as Executive Vice President of Global Sales

Read more
Aytm Turns Ten and Celebrates Record Growth

Aytm Turns Ten and Celebrates Record Growth

Founding vision continues to inspire greater innovation and adoption.

Read more
Michael Schwarz, Chief Economist of Microsoft, Joins AYTM Board of Directors

Michael Schwarz, Chief Economist of Microsoft, Joins AYTM Board of Directors

Innovative consumer insights technology company welcomes strategic luminary to help inform its continued growth.

Read more
TMRE 2019

TMRE 2019

To win in today’s insights world, it’s all about relationships. To rise to the top, you must effectively build global networks, work across business silos, wow internal stakeholders, and maximize vendor partnerships. TMRE: The Market Research Event arms leaders with the skillsets, toolkits and community support to ensure your insights drive bottom line impact.

Read more
Survey Design with Square Brackets

Survey Design with Square Brackets

Over the years, Aytm has focused on building a self-service, user-friendly platform that can be used by researchers of all skill levels. With the recent addition of custom syntax called Aytm logic, you now have access to automated advanced programming options to test your new concepts, products and other stimuli with a multitude of survey designs, like monadic and sequential monadic research.

Read more
Trust in Online Consumer Panel Data

Trust in Online Consumer Panel Data

Historically, there’s been many challenges in the market research industry concerning the quality of data. Some researchers have found that respondents fail to express their candid opinions or truthfully disclose their demographics. And yes, there are respondents who can derail your market research surveys by trying to game the survey-taking system to break the mechanics and achieve the maximum benefit with the least effort, posing as bots or multiple fake accounts. How can you trust in a survey panel and the survey methodology it presents?

Read more
Collect Qualitative Feedback in the Agile Market Research Realm

Collect Qualitative Feedback in the Agile Market Research Realm

Market researchers strive to connect their products to their target markets faster, especially in an economy where consumers want their products essentially on-demand. In order for businesses to stay relevant with target consumers, we make it easy and quick to collect qualitative data within a quantitative survey.  Instead of interviewing hundreds of individuals face-to-face for qualitative feedback or only collecting quantitative data, the AYTM platform has solutions that give you richer insight into your consumer profiles and can support companies being more responsive to their market. 

Read more
Summer Insights Fest 2019

Summer Insights Fest 2019

Summer Insights Fest is quickly approaching and we’re excited to be exhibiting and speaking at the the Insights Talent and Leadership Summit this year!

Read more
JMP Export is Now Available!

JMP Export is Now Available!

JMP (pronounced “Jump”) is a powerful statistical analysis and discovery tool used by scientists and researchers to dive deeper into data and rapidly draw insights that can be easily shared with beautiful interactive visualizations.

Read more
The Quirk’s Event: Chicago

The Quirk’s Event: Chicago

The Quirk’s Event in Chicago is coming in early April and we’re excited to be exhibiting this year.

Read more

The Quirk’s Event: Brooklyn

The Quirk’s Event: Brooklyn

The Quirk’s Event in Brooklyn is coming in early March and we’re excited to be exhibiting this year.

Read more

The Quirk’s Event: London

The Quirk’s Event: London

The Quirk’s Event in London is coming up next week and we’re excited to be exhibiting this year.

Read more

New Features for Better Survey Building: Autocomplete, Question Library, Survey History & More

New Features for Better Survey Building: Autocomplete, Question Library, Survey History & More

AYTM Logic now with Autocomplete

AYTM logic allows you the flexibility to program almost any survey you can imagine on our platform, everything from simple skip logic and piping to advanced survey methodologies, including custom variables and monadic surveys. This powerful tool starts with a series of statements written in [square brackets] added directly to your survey.

Read more