Aytm Company News Aytm Company News - The Official Blog of Ask Your Target Market 101 posts

Aytm Named INC. 5000 Fastest-Growing Private Company

Aytm Named INC. 5000 Fastest-Growing Private Company

SAN FRANCISCO–Aytm (Ask Your Target Market), a state-of-the-art insights automation platform, has been named one of the fastest-growing companies by Inc. 5000. Aytm ranked #1,288 on the 2021 annual ranking of the nation’s fastest-growing private companies.

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How Reimagining Research Helped 3 Popular Brands

How Reimagining Research Helped 3 Popular Brands

At our inaugural Insighter Virtual Conference, Chris Plating, Chief Strategy Officer at EP+Co, shared examples of how the creative agency has worked with clients to reorient them to a different way of thinking about market research and how those changes benefited them in tangible ways. 

Read EP+Co’s 7 Steps to Unthink Everything.

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How aytm Helped a Fortune 500 Insurance Company Stay On Top of Consumer Trends Amid the COVID-19 Pandemic

How aytm Helped a Fortune 500 Insurance Company Stay On Top of Consumer Trends Amid the COVID-19 Pandemic

I think we can collectively agree that the past year and a half has been challenging for many reasons. The pandemic created ambiguity and an immense amount of restrictions for companies. Nevertheless, during these challenging times, companies were able to shift many levels of operations by adopting technology. These adoptions not only supported research but also supported remote work. By empowering employees to continue to keep in contact with colleagues and friends, companies were able to combat employee isolation. For many, these technology adoptions felt like a lifesaver.

Read on to learn how a Fortune 500 insurance company managed to weather the storm of uncertainty with their technology adoption in research.

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Agency Outlook: Unthink Your Approach to Modern Research

Agency Outlook: Unthink Your Approach to Modern Research

Technology is constantly evolving and market research must follow in stride. One of our favorite creative agencies, EP+Co’s motto is to “Unthink everything,” and they’ve helped legacy brands unlock new paths by asking better questions. In this article, we’ll outline a few things Chris Plating, Chief Strategy Officer at EP+Co, shared with us about how legacy brands can reinvent themselves by changing how they use brand trackers and unthinking their approach to modern consumer research.

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Why aytm’s Global Panel Continues to be Ranked #1

Why aytm’s Global Panel Continues to be Ranked #1

Did you know aytm has one of the highest-rated panels on SurveyPolice for over five years in a row? Ranked #1, our panel keeps respondents in mind to provide you with better survey data without compromising respondents’ experience. So here’s why we think respondents can’t get enough of our panel and how that positively affects your data.

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Q2 2021 Feature Releases

Q2 2021 Feature Releases

We’re constantly working to improve and add new innovations to the aytm platform for our clients. As we move further into Q3, we wanted to take some time to look back at some of the greatest hits that you may have missed from last quarter.

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AYTM NAMED TO INC. MAGAZINE LIST OF BEST WORKPLACES IN 2021 FOR ITS EXCEPTIONAL WORKPLACE CULTURE

AYTM NAMED TO INC. MAGAZINE LIST OF BEST WORKPLACES IN 2021 FOR ITS EXCEPTIONAL WORKPLACE CULTURE

Aytm (Ask Your Target Market), a leading consumer insights platform, has been named to Inc. magazine’s annual list of the Best Workplaces for 2021. Hitting newsstands May 18 in the May/June 2021 issue, and as part of a prominent Inc.com feature, the list is the result of a wide-ranging and comprehensive measurement of American companies that have created exceptional workplaces and company culture. 

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Q1 2021 Feature Releases

Q1 2021 Feature Releases

Spring has officially sprung! 🌻 And the product innovation team at aytm has been working like busy bees 🐝 to take the platform to new heights.  In case you missed it, we want to take a moment to look back at all the awesome new features released on the aytm platform in Q1 2021, as well as give you a little sneak peek into what’s to come. 

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Team working remotely? Try this unusual yet effective meeting style for real-time collaboration

Team working remotely? Try this unusual yet effective meeting style for real-time collaboration

While most of us are ready for life to go back to normal, one aspect of the pandemic that is here to stay is remote work. A lot of companies have seen the benefits of allowing their workforce to work from home, and they’re choosing to remain fully or at least partly remote. 

A survey from 451 Research found that more than two-thirds of companies plan to make remote work permanent after the pandemic has ended,  while a recent study of 500 employees showed that 43.8 percent of respondents want to continue working from home. 

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Inside aytm: Meet Tiffany Mullin, VP of Marketing

Inside aytm: Meet Tiffany Mullin, VP of Marketing

Tiffany Mullin went from manager to VP in two years’ time, proving not only that she’s a certified rockstar but also that there’s a HUGE opportunity for advancement here at aytm. This high-energy executive is the mastermind behind our Insighter Virtual Conference and countless other marketing initiatives while juggling the demands of co-owning a small business, maintaining an active lifestyle, and caring for two adorable pups. Learn more about Tiffany! 👇🏾

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Aytm’s Commitment to Giving Back

Aytm’s Commitment to Giving Back

2020 has finally come to an end, and what a year it was!

Despite all the challenges we went through and continue dealing with on a personal and global scale, I am feeling more gratitude than ever for my aytm family being there for each other and thriving as a team.

We experienced tremendous growth, both in terms of significantly increasing profitability and expanding the team to 115! We’ve strengthened our relationships with clients, supporting them in this unprecedented time. 

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Inside aytm: Meet Rossi Dobrikova, Director of Panel Ops

Inside aytm: Meet Rossi Dobrikova, Director of Panel Ops

Today, we’re continuing our tour behind the scenes of aytm with our exceptional Director of Panel Ops, Rossi Dobrikova. Rossi has been with aytm since November 2019. A highly capable and experienced researcher in her own right, she is the queen of all things panel, including our proprietary panel, PaidViewpoint. Learn more about Rossi below.

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We’re hiring!

We’re hiring!

Ready to be part of a team that’s shaping the future of an entire industry?

Want to connect with a tight-knit, remote team of world-class researchers, business minds, product designers, marketers, and all-star sales & service professionals?

How would you like to work from anywhere?

Join a company that has been remote-first from the very start. From day one, we set you up with the tools you need to stay connected – from a new laptop to remote onboarding & training, to apps like Slack, and G-Suite for easy digital collaboration.

Aytm is an established and fast-growing company looking for curious, creative, and empathetic individuals who want to get into one of the most EXCITING areas of market research.

We’re hiring for various positions, and we’d love to hear from you.

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Inside aytm: Meet Brianna Boyer, Director of Digital Transformation

Inside aytm: Meet Brianna Boyer, Director of Digital Transformation

We’re continuing to give you a peek Inside aytm! Today, we’re featuring our brilliant Director of Digital Transformation, Brianna Boyer. Brianna has been with aytm since the fall of 2013. With a passion for sports, British panel shows and Minesweeper, Brianna describes herself as logical, curious and passionate.

In her spare time she has been known to solve LSAT analytical and logical reasoning practice problems for fun 🤯. Learn more about Brianna below.

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Inside aytm: Meet Dominique Hernandez, Sr. Client Support Manager

Inside aytm: Meet Dominique Hernandez, Sr. Client Support Manager

Hey Insighters! 👋🏾

Did you know that while aytm is coveted for having the most powerful yet easy-to-use consumer insights platform around, the thing our clients love about us the most is actually our people? 

You see, we’re not your average technology company. Real people drive our success. And we’re super excited to introduce you to some of the people who work tirelessly behind the scenes to evolve the platform, answer your questions, program your surveys, and so much more.

First up – Dominique Hernandez, aytm’s Sr. Client Support Manager.

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Aytm Welcomes Sarah Snudden as VP, Digital Transformation  & Dale Gilliam as Director of Product Strategy

Aytm Welcomes Sarah Snudden as VP, Digital Transformation & Dale Gilliam as Director of Product Strategy

Two insights industry all-stars join aytm to accelerate innovation and digital transformation.

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Aytm Ranks Top 11 Technology Provider in GreenBook GRIT Report

Aytm Ranks Top 11 Technology Provider in GreenBook GRIT Report

Aytm is thankful to be awarded the following in the 2020 Greenbook Business and Innovation GRIT report:

  • #11 Technology Provider
  • #18 Data/Analytic Category
  • #20 Most Innovative Company

It’s no surprise to us, as aytm has a long history of innovation. 

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The 4 Types of Research You Should Run Right Now

The 4 Types of Research You Should Run Right Now

Aytm’s insighter community currently hosts monthly roundtable events with client-side insights leaders from a variety of industries to have an open dialogue about what questions are surfacing, talk about what is working in research, and what isn’t and share ideas.

In this post, we’ll highlight some of the key takeaways from our recent roundtable discussion. 

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Managing Open-ended Responses Just Got Easier

Managing Open-ended Responses Just Got Easier

Aytm users can now access a brand new interface for OE responses

The open-ended question is hands down one of the best ways to receive consumer feedback — in their own words. OEs help to enrich your quantitative data, adding color and context. 

Writing an effective open-ended question can be tricky, but managing your OE responses doesn’t have to be.

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3 Key Takeaways from My Interview with Microsoft’s Chief Economist, Michael Schwarz

3 Key Takeaways from My Interview with Microsoft’s Chief Economist, Michael Schwarz

I recently had the pleasure of chatting with Michael Schwarz, Chief Economist at Microsoft, and aytm board member. Michael kindly agreed to share his thoughts about what’s happening in the US and globally. 

Here are three things I took away from our conversation along with my thoughts on how they should impact your consumer research efforts.

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TMRE Digital Week: Don’t Let Travel Restrictions Impact Your Professional Growth

TMRE Digital Week: Don’t Let Travel Restrictions Impact Your Professional Growth

Join aytm and other insights leaders from around the globe for the TMRE Digital Week 3-day Virtual Conference, and learn about best practices for innovating insights, use cases for leveraging big data, and the impact of outcome-driven insights on your future growth.

Monday April 27th – Thursday April 30th, 2020

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I’ve Worked Remotely for 18 Years, Here’s How it’s Done  (even during a pandemic)

I’ve Worked Remotely for 18 Years, Here’s How it’s Done (even during a pandemic)

For a lot of people, working remotely is a dream come true — minus the mandatory shelter in place orders that many of us are under. But for some companies, having to suddenly shift their entire workforce to a remote environment can prove challenging. And if you’re an individual who has never worked from home before, you may also be surprised by what’s in store. 

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Using Quantitative Research with Qualitative in Today’s World

Using Quantitative Research with Qualitative in Today’s World

Today, we find ourselves in the middle of a global pandemic. Life as we know it is canceled. With the current advice from the CDC to practice social distancing and avoid crowds or gatherings of more than 10, our behaviors and needs are shifting as we navigate our new “normal”. 

The market research industry is no exception – we’re feeling that impact, including adjustments we need to make to how we conduct research. With in-person qualitative methods such as focus groups and intercept studies taking a break, it’s the perfect time to assess how online surveys can be used to supplement and conduct qualitative research.

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How COVID-19 is Driving Change in Consumer Research

How COVID-19 is Driving Change in Consumer Research

Clients are asking how to think about survey research during the COVID-19 global pandemic. Specific questions include:

  • Will data be biased? Will self-reported behaviors, preferences and attitudes be biased by the fact that many consumers are living outside of their normal routines right now?  
  • Should we be running research right now? What types of research should we avoid and what types of research should we continue or even begin?
  • What steps should we be taking in survey design and fielding to mitigate bias?
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The Online Sampling Impact of the Coronavirus Outbreak

The Online Sampling Impact of the Coronavirus Outbreak

Last week marked a turning point in the coronavirus outbreak. With cases spreading across the globe, we’re witnessing some extraordinary developments affecting nearly every aspect of our lives. Naturally, the question, how is the outbreak affecting our panelists and their response to surveys invitations?

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