AYTM Company News AYTM Company News - The Official Blog of Ask Your Target Market 74 posts

TMRE 2019

TMRE 2019

To win in today’s insights world, it’s all about relationships. To rise to the top, you must effectively build global networks, work across business silos, wow internal stakeholders, and maximize vendor partnerships. TMRE: The Market Research Event arms leaders with the skillsets, toolkits and community support to ensure your insights drive bottom line impact.

Read more
Survey Design with Square Brackets

Survey Design with Square Brackets

Over the years, Aytm has focused on building a self-service, user-friendly platform that can be used by researchers of all skill levels. With the recent addition of custom syntax called Aytm logic, you now have access to automated advanced programming options to test your new concepts, products and other stimuli with a multitude of survey designs, like monadic and sequential monadic research.

Read more
Trust in Online Consumer Panel Data

Trust in Online Consumer Panel Data

Historically, there’s been many challenges in the market research industry concerning the quality of data. Some researchers have found that respondents fail to express their candid opinions or truthfully disclose their demographics. And yes, there are respondents who can derail your market research surveys by trying to game the survey-taking system to break the mechanics and achieve the maximum benefit with the least effort, posing as bots or multiple fake accounts. How can you trust in a survey panel and the survey methodology it presents?

Read more
Collect Qualitative Feedback in the Agile Market Research Realm

Collect Qualitative Feedback in the Agile Market Research Realm

Market researchers strive to connect their products to their target markets faster, especially in an economy where consumers want their products essentially on-demand. In order for businesses to stay relevant with target consumers, we make it easy and quick to collect qualitative data within a quantitative survey.  Instead of interviewing hundreds of individuals face-to-face for qualitative feedback or only collecting quantitative data, the AYTM platform has solutions that give you richer insight into your consumer profiles and can support companies being more responsive to their market. 

Read more
Summer Insights Fest 2019

Summer Insights Fest 2019

Summer Insights Fest is quickly approaching and we’re excited to be exhibiting and speaking at the the Insights Talent and Leadership Summit this year!

Read more
JMP Export is Now Available!

JMP Export is Now Available!

JMP (pronounced “Jump”) is a powerful statistical analysis and discovery tool used by scientists and researchers to dive deeper into data and rapidly draw insights that can be easily shared with beautiful interactive visualizations.

Read more
IIeX 2019

IIeX 2019

IIeX 2019 is next week and we’re excited to be exhibiting again this year!

Location: AT&T Hotel & Conference Center 1900 University Ave, Austin, TX 78705

Dates: Tuesday, Apr. 23rd, Wednesday, Apr. 24th and Thursday Apr. 25th

Read more

The Quirk’s Event: Chicago

The Quirk’s Event: Chicago

The Quirk’s Event in Chicago is coming in early April and we’re excited to be exhibiting this year.

Read more

The Quirk’s Event: Brooklyn

The Quirk’s Event: Brooklyn

The Quirk’s Event in Brooklyn is coming in early March and we’re excited to be exhibiting this year.

Read more

The Quirk’s Event: London

The Quirk’s Event: London

The Quirk’s Event in London is coming up next week and we’re excited to be exhibiting this year.

Read more

New Features for Better Survey Building: Autocomplete, Question Library, Survey History & More

New Features for Better Survey Building: Autocomplete, Question Library, Survey History & More

AYTM Logic now with Autocomplete

AYTM logic allows you the flexibility to program almost any survey you can imagine on our platform, everything from simple skip logic and piping to advanced survey methodologies, including custom variables and monadic surveys. This powerful tool starts with a series of statements written in [square brackets] added directly to your survey.

Read more

Innovative CPG Company Finds Success Embracing Self-Service Over Full-Service

Innovative CPG Company Finds Success Embracing Self-Service Over Full-Service

Now in its second year, the Greenbook Insights That Work eBook is available for download.

Every year, participants in the GreenBook Research Industry Trends (GRIT) Report survey vote for the most innovative companies in market research. In this guide, these top companies share the real-life challenges and solutions of their biggest clients.

Read more

AYTM Releases Automated TURF Analysis, Image Response and More

AYTM Releases Automated TURF Analysis, Image Response and More

Since the release of Survey Editor 3.0, the AYTM team has been working tirelessly to deliver more product updates and new features to the platform. In the past month, we have added some new exciting features including Automated Turf Analysis, Image Response, Artificial Response Generator and more.

Learn more about our latest features below.

Read more

AYTM Webinars are Here!

AYTM Webinars are Here!

Join AYTM this September as we launch our first, in many, monthly webinar series. We are excited to announce that beginning September 6th, AYTM will be hosting two monthly webinars – one to overview platform features and another focused on specific features like using AYTM logic.

Read more

Fishing for Data – A Case Study for Creating a Consumer Tracker

Fishing for Data – A Case Study for Creating a Consumer Tracker

AYTM is proud to release “Fishing for Data: The Road to Creating a Consumer Tracker” case study. The study was recently completed with the help of Fishin Co Category Analyst, Kristina Arge.

The Fishin Company is the largest importer of tilapia in the world, as well as one of the largest importers of frozen fish. Fishin’ Co has been a client of AYTM’s since 2017. As one of their many reasons to conduct market research on a DIY platform, including saving money and time, Fishin’ Co was looking for a way to find data that had not yet existed to their market. Although it was easy for them to find data on pounds of seafood farmed, caught and consumed on a yearly basis; it was difficult to find data in regards to consumer buying habits. AYTM worked with Fishin’ Co to train the team on our platform and set up a monthly tracker, that they could manage themselves, in order to help them build an ongoing consumer insight portfolio.

To read the full case study, click here.

Survey Editor 3.0:  Collaboration Made Easy with Real Time Editing

Survey Editor 3.0:  Collaboration Made Easy with Real Time Editing

With the launch of Survey Editor 3.0 last month, we were able to make new and improved features with additional functionality for market researchers of all backgrounds. With that in mind, we continue to develop and implement more updates to our platform in order make creating surveys more streamlined and collaborative.    Read more

AYTM Survey Editor 3.0 is Here!

AYTM Survey Editor 3.0 is Here!

For the past few months the development team here at AYTM have been heads down working on the most ambitious survey editor platform update in the history of the company. On the surface we have some new, improved features and functionality while on the back-end we have significantly upgraded our foundation for rapid development.

Read more

IIEX 2018: Innovation for the Future

IIEX 2018: Innovation for the Future

The IIeX North America conference is coming up next week, June 11 – 13th and we hope to see you there! This is your chance to learn more about the innovative market research trends and technology that are disrupting our industry.

Read more

Introduction to GDPR

Introduction to GDPR

What’s GDPR & Who’s Affected?

On May 25th, 2018, the General Data Protection Regulation (GDPR) will enter into effect in the European Union. The new privacy laws will have a fundamental impact on how organizations handle data.

The GDPR replaces the previous EU Data Protection Directive with the intention of modernizing data privacy laws across Europe. Online surveys, which are at the forefront of any consumer, market, or employee research, also need to be made compliant with the updated regulations. However, GDPR applies to more than just market research organizations and reaches far beyond Europe.

If any part of your individual or organizational processes EU citizens data, regardless of whether that processing occurs inside or outside of the EU, then the GDPR applies to you. Storing any personally identifiable data within those categories is considered a processing activity and requires GDPR compliance.
Read more

AYTM & Research Rockstar Special Training Bundle for Researchers

AYTM & Research Rockstar Special Training Bundle for Researchers

AYTM is proud to partner with our friends at Research Rockstar to offer a special discounted market research training bundle. The 3-course AYTM bundle includes fundamental courses on questionnaire design, data analysis and using research tests like Conjoint & Maxdiff. Thanks to Research Rockstar we are able to offer all 3 courses as a bundle with over $200 in savings.

Read more

Highest Rated Survey Website PaidViewpoint.com Hits 1,000 Reviews on SurveyPolice

Highest Rated Survey Website PaidViewpoint.com Hits 1,000 Reviews on SurveyPolice

AYTM is proud to announce that as of this week our proprietary market research survey website, PaidViewpoint.com has reached 1,000 reviews on the popular survey directory at SurveyPolice.com. The milestone makes us not only the highest rated survey website on the directory, but also the second most reviewed overall.

Read more

AYTM Launches New Advanced MaxDiff Express and HB

AYTM Launches New Advanced MaxDiff Express and HB

This week AYTM is excited to announce the launch of our new Advanced MaxDiff with two flexible variations, Express and HB. For those unfamiliar, MaxDiff is often used to obtain preference/importance for multiple attributes (brand preferences, brand images, product features, advertising claims, etc.). The new Advanced MaxDiff, Express and HB both have been developed to use less screens to decrease respondent fatigue and allow you to get the right data for your market research needs.

Read more

Feature Friday: Brianna Boyer

Feature Friday: Brianna Boyer

For this week’s Feature Friday, we chose our Research Manager Brianna Boyer. Brianna has been with AYTM since the fall of 2013. With a passion for sports, British panel shows and Minesweeper, Brianna describes herself as logical, curious and passionate.

In her spare time she has been known to solve LSAT analytical and logical reasoning practice problems for fun. Learn more about Brianna below.

Read more

Feature Friday: Alex Romanenko

Feature Friday: Alex Romanenko

For this Feature Friday, we chose one of our amazing back-end developers, Alex Romanenko. With a passion for programming Alex has been with AYTM for almost a year now.  Learn more about Alex below.

Read more

Feature Friday: Clare Brown

Feature Friday: Clare Brown

For this Feature Friday, we selected our very own Community Manager, Clare Brown. Clare has been with us since  the beginning, with interests in cooking and mystery novels she describes herself as a introspective global citizen. An animal lover, Clare has two dogs Blue and Suri.

Read more