Fishing for Data – A Case Study for Creating a Consumer Tracker

AYTM is proud to release “Fishing for Data: The Road to Creating a Consumer Tracker” case study. The study was recently completed with the help of Fishin Co Category Analyst, Kristina Arge.

The Fishin Company is the largest importer of tilapia in the world, as well as one of the largest importers of frozen fish. Fishin’ Co has been a client of AYTM’s since 2017. As one of their many reasons to conduct market research on a DIY platform, including saving money and time, Fishin’ Co was looking for a way to find data that had not yet existed to their market. Although it was easy for them to find data on pounds of seafood farmed, caught and consumed on a yearly basis; it was difficult to find data in regards to consumer buying habits. AYTM worked with Fishin’ Co to train the team on our platform and set up a monthly tracker, that they could manage themselves, in order to help them build an ongoing consumer insight portfolio.

To read the full case study, click here.

ABOUT THE AUTHOR: Lacey Maloch
A PR and Social Media Specialist with a passion for film and entertainment. With a background in creative writing and journalism, she is always looking for the next big thing.