Ask Your Target Market (AYTM) today announced that Mike MacLeod has joined the company as Director of Business Development.
A 25-year research veteran, MacLeod comes to AYTM from Lightspeed Research, where he was Senior Account Director. In his newly created role at AYTM, he will focus on the distribution of their mobile and online survey platform that allows organizations to independently gather insights on their market, their customers, and their employees.
“I’ve tracked AYTM for a number of years and I am very excited about joining this fantastic team,” says MacLeod. “The platform is not a plaything. It allows researchers to collect data independently, quickly, and easily. AYTM is not resting on its laurels. Several advancements are scheduled for release that will keep AYTM at the leading edge of DIY research.”
Adds AYTM CEO Lev Mazin, “Mike brings broad industry expertise and leadership, and we welcome the fresh perspective he brings as we continue to grow.”
Prior to joining AYTM, MacLeod was VP of Research Operations at Harris Interactive, where he had also held VP positions in survey programming as well as sales and marketing.
AYTM (Ask Your Target Market) makes advanced market research easy. With our online survey platform, everything including survey creation, hosting, data analysis, visualization, and automated interpretation is a snap. Our own panel of survey takers comes with over 2,700 psychographic data points so you can build customer personas in minutes. Our DIY editor includes advanced drag-and-drop research experiments such as instant MaxDiff, Price Optimization Model, Competitive Topography, and more. And if you have even more complex needs, our team of PhD researchers and survey experts is happy to provide you with as much help as you’d like. We’ve been trusted by Fortune 100 companies, agencies, investment firms, and startups since 2009.