What’s GDPR & Who’s Affected?
On May 25th, 2018, the General Data Protection Regulation (GDPR) will enter into effect in the European Union. The new privacy laws will have a fundamental impact on how organizations handle data.
The GDPR replaces the previous EU Data Protection Directive with the intention of modernizing data privacy laws across Europe. Online surveys, which are at the forefront of any consumer, market, or employee research, also need to be made compliant with the updated regulations. However, GDPR applies to more than just market research organizations and reaches far beyond Europe.
If any part of your individual or organizational processes EU citizens data, regardless of whether that processing occurs inside or outside of the EU, then the GDPR applies to you. Storing any personally identifiable data within those categories is considered a processing activity and requires GDPR compliance.