AYTM/GreenBook webinar Beyond Survey Technology

On Wednesday, January 14, at 11am PST / 2pm EST, AYTM will be co-hosting the webinar “Beyond Survey Technology” with GreenBook’s Chief Editor and thought leader Leonard Murphy, and we’d love to see you there! Register today.

Personality Radar - GreenBook webinar

Your customers’ preferences and shopping habits are evolving faster than ever, and online/mobile surveys are already a proven method for you to discover timely, critical information about your target market. But these days, high-level surveys can become even more powerful when harnessing big data.

With Personality RadarSM by AYTM, you can now blend fascinating, big data insights with the ease of a DIY survey platform. Discover statistically significant affinities between respondents’ answers to your survey questions and their aggregate psychographic and personality traits, providing greater nuance to your customer personas. The more you understand what psychological factors drive your customers, what they have in common, and how they correlate with your research objectives, the more the data will come to life in full color and deliver greater impact.

This webinar will show you how to:

– Take a deep dive into your respondents’ psychographics with the convenience of an on-demand platform

– Precision-target your market for faster, more powerful, actionable insights without breaking the bank

– Make advanced research experiments a snap for DIY surveys with drag-and-drop MaxDiff, Side-by-Side logo and phrase comparison, and van Westendorp analysis

– Find which of our solutions (DIY through full service) is best for your needs regarding marketing, product innovation, concept testing and more

Big data analysis is revolutionizing our knowledge of how customers think, and it’s growing even more accessible all the time. Don’t miss this chance to learn how to capture these valuable insights for strategic marketing initiatives.