Back to School Shopping Survey: Sales Likely to Impact Buyers

It’s the time of year when kids (and adults) around the country are preparing to go back to school. This usually means that their parents or other relatives are busy with back to school shopping. The popular shopping season has long been the subject of sales and promotions for everything from books and folders to clothing and dorm items. So how many plan to go back to school shopping this year? And what items are they likely to buy?

back to school shopping

Back to School Shopping

In Ask Your Target Market’s latest survey, 17% of respondents said they have kids who are going back to school in the fall. Another 8% are going back to school themselves. 5% have another member of their household going back to school. And 3% said that multiple people in their household are going back to school in the fall.

69% of those who are going back to school or have members of their household going back to school said they are likely to do at least some back to school shopping. Of those respondents, 60% said they are likely to do at least some of their back to school shopping online.

Popular Items

There are, of course, plenty of different items that people can buy during their back to school shopping trips. The most popular this year seems to be clothing items. 78% of shoppers said they plan to buy clothing or accessories during this back to school shopping season. 76% are likely to buy general school supplies like pens and notebooks. 40% are likely to buy books. 34% are likely to buy electronics. 23% plan to buy dorm or home related items. And 6% said they plan to buy other types of items such as backpacks.

When it comes to specific brands, the most popular for back to school related items include Mead, Crayola, Bic and Five Star. The most popular stores mentioned by respondents were Target and Walmart.

Sales and Promotions

Plenty of stores and brands that sell anything related to going back to school have sales, advertisements and other special promotions during this time of year. And it seems to be a pretty good strategy, since 71% of those who plan to do any back to school shopping said that back to school sales and advertisements are likely to impact their buying decisions.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Back to School shopping in Dongdaemun from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 3 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.