Back to School Survey: Sales Likely to Impact Shopping Decisions

Summer is nearly over, so many Americans are about to head back to school. And with that comes back-to-school shopping and sales. How many are planning on back-to-school shopping this year compared with past years? And what types of items are they planning to buy?

back to school

School Shopping

In Ask Your Target Market’s latest survey, 11% of respondents said they are going back to school this fall. 21% said their kids are going to school this fall. And 7% said that another member of their household will be attending school in the fall.

28% of those respondents said that they plan to do a lot of back-to-school shopping this year. 42% said they have just a few things they need to buy. 14% said they might do some back-to-school shopping. And 16% said they don’t plan to do any shopping this fall. In an August 2012 survey, 37% of respondents said they had a lot of shopping to do for the new school year, and another 37% said they had some shopping to do.

Shopping Decisions

73% of back-to-school shoppers said they plan to buy some miscellaneous school supplies. 69% plan to buy clothing. 42% will need to purchase books. 22% will need to purchase electronics. 13% plan to buy dorm or home items. And 3% have other types of back-to-school items they plan to buy.

Overall, 41% of shoppers said that sales and coupons have a large impact on their back-to-school shopping decisions. 43% said that these things somewhat impact their shopping decisions. 14% said sales don’t really impact their decisions. And 2% said that sales don’t impact their shopping decisions at all.

Shopping Habits

22% of overall respondents said that they go back-to-school shopping every year. 42% said they have done so many times. 11% said they have just done so once or twice. And 25% said that they have never gone back-to-school shopping.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Back to School from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on August 19 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.