Back to School Survey: Adult Students More Likely Than Parents to Shop Online

As the summer winds down, many Americans will prepare to go back to school or to send their family members back to school. Traditionally, this means that many people will head to stores to pick up school supplies, books, electronics, clothing and more. But are American consumers changing their shopping habits? What types of items will students and their families be looking to buy this year? And how do they plan to do their shopping?

school shopping

Back to School

In Ask Your Target Market’s latest survey, 17% of adult respondents said they are going back to school this fall. Another 17% said they have children that are going back to school in the fall. And 7% said that other members of their household are going back to school this year.

Of those respondents, 37% said they plan to do a lot of back-to-school shopping for school supplies and other items. Another 37% said they will only need to buy a few things for the new school year. 14% said they are still unsure about whether or not they’ll need to go back-to-school shopping. And 13% said they won’t be doing any shopping for the new school year. Those respondents who are going back to school themselves were less likely to need a lot of back-to-school items, but more likely to say they need to pick up just a few things for the school year. And 47% of those who are sending their kids back to school in the fall said they need to do a lot of back-to-school shopping.

Shopping List

Of those who are planning to do some back-to-school shopping, 83% said they will buy new school supplies. 70% said they will buy new clothing. 48% will need to buy books for the new school year. 33% plan to purchase electronics. 23% will need to purchase dorm or home items. And 24% will buy other items for the new school year.

Online Shopping

But not all consumers need to brave the crowds at superstores or malls this year. 16% of back-to-school shoppers said they definitely plan to do their shopping online this year. 29% said they will probably do some back-to-school shopping online. 47% of respondents said they probably won’t shop online for school items. And just 8% said they will definitely not shop online this year. Of those adults who are going back to school, 19% said they will definitely shop online. And 14% of parents who are sending their kids back to school in the fall said they will definitely shop online.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Operation Backpack Drop-Off from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on July 30 via AYTM’s online survey panel.

ABOUT THE AUTHOR: Anne Pilon
Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.