Today, Americans are celebrating National Bacon Day. For the last couple of years, bacon seems to have gained some popularity, at least in a novelty sense. Some might even argue that the whole bacon craze has been somewhat of a fad. But there are certainly people who love it regardless of its popularity. So how do people feel about bacon? And is the whole craze on its way out?
In Ask Your Target Market’s latest survey, 72% of respondents said they have a positive opinion of bacon. Just 13% dislike bacon. And 15% are neutral about it.
16% of respondents said they eat bacon at least once per week. 31% eat bacon a few times per month. 17% eat back about once per month. 18% eat it a few times per yar. 12% said they rarely eat bacon. And 7% never eat it.
Bacon is one of those food items that can be enjoyed in a number of different ways. 70% said they normally eat bacon with eggs or other breakfast foods. 48% eat it on sandwiches or burgers. 32% eat it by itself. 17% enjoy bacon in their salads. 9% like it in pasta dishes. And 16% like it in other types of dishes.
And even though it seems that bacon has grown in popularity in recent years, just 17% said they eat it more often now than they did five years ago. 37% said they eat bacon less often now than they did five years ago. And 46% said they eat it about the same amount.
Just 18% of overall respondents said they definitely consider bacon to be a “fad” type of food. 60% do not think it’s a fad. And 22% are unsure or have no opinion. But if bacon is on its way out, there’s likely a new food working its way into the hearts of Americans. According to respondents, the frontrunners are pizza, cheese, kale and burgers.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on February 25 via AYTM’s online survey panel.