Bargain Shopping Survey: Many Find Great Deals Online

With so many Americans out of work and having financial troubles, bargain shopping is more popular than ever. So what constitutes a good bargain, and where do shoppers go to find these great deals?

bargain shopping

Bargain Shoppers

In Ask Your Target Market’s latest survey, 84% of respondents identified themselves as bargain shoppers. Of those respondents, only 2% said they consider 10% off to be a good enough discount that would get them to look twice at an item they don’t necessarily need. 4% said that 20% off might do the trick, 11% would look twice for 30% off, another 11% said they’d prefer 40% off, 35% consider 50% off a good discount, and 38% said they wouldn’t look twice for anything under 60% off. No respondents said they never pay attention to discounts.

But it’s not just buying sale items that makes a good bargain shopper. 23% of bargain hunting respondents said they always do research about a product before buying it so they can be sure they are getting the best deal possible. 31% said they do research most of the time, 20% do research about half the time, 21% don’t do research very often, and just 5% said they never research products.

Non-Bargain Shoppers

The 16% of respondents who did not describe themselves as bargain shoppers had a slightly different view of discounts and shopping preparations. 10% of them said they never pay attention to discounts. 29% said they consider 60% off and up a good discount, 27% considered 50% off a good discount, 13% considered 40% off a good discount, 11% considered 30% off a good discount, 8% considered 20% off a good discount, and 3% considered 10% off a good discount.

As far as preparing for shopping beforehand, just 11% of non-bargain shoppers said they always do research, 10% said they do research more than half the time, 29% do research about half the time, 32% do research less than half the time, and 19% never prepare before shopping.

Online vs. In Stores

With the rising popularity of online shopping, many shoppers are beginning to learn the art of online bargain hunting. 35% of overall respondents said they usually find better deals online than they do in stores. 22% said they find better deals in stores, and 36% said it’s usually about equal. Another 8% of respondents said they only shop in stores, and less than 1% said they only shop online.

Whether in stores or online, bargain hunting is certainly a popular way for Americans to shop. The widget below shows the results of the survey in full. Be sure to click “open full report” for full details.

Photo Credit: Sales from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 22 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.