Today is National Beer Day. There are so many different types of beer and brands for people to choose from. So whether you prefer huge beer distributors or small craft microbreweries, there’s something out there for pretty much everyone. So how many people enjoy beer? And what are their favorite types and brands?
Beer Fans
In Ask Your Target Market’s latest survey, 36% of respondents said that they have a generally positive opinion of beer. 38% said they don’t really like it. And 26% were neutral or undecided. Male respondents were 10% more likely to say that they enjoy beer. However, there wasn’t one particular age range where respondents said they enjoyed beer much more than others. So it seems that it’s something that’s enjoyed by a wide range of people.
Drinking Habits
In general, 13% of respondents said that they usually drink beer multiple times per week. 9% do so about once a week. Another 9% drink it at least once a month. 10% said they just drink beer a few times per year. 14% rarely ever drink it. And 46% never do.
Favorite Brands
Beer drinkers have so many different brands to choose from. And while there are plenty of smaller or more craft based brands, the large companies still seem to have the most customers. Bud Light, Miller Lite, Budweiser, Coors, Corona, Heineken and Guinness were the most popular brands mentioned by respondents.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
Photo Credit: Beer from Flickr
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on April 6 via AYTM’s online survey panel.
