Bendgate Survey: Controversy Is Enough to Impact Sales

Since the release of the iPhone 6 and iPhone 6 Plus several weeks ago, one issue has gained a lot of attention. Some users have noticed that the phone bends when pressure is applied, or even when left in a pants pocket. Since then, some have dubbed the controversy “Bendgate.” So just how much has the Bendgate controversy affected opinions about the iPhone 6?


iPhone Owners

In Ask Your Target Market’s latest survey, just 6% of respondents said that they currently own an iPhone 6 or 6 Plus. Another 19% said they would like to own an iPhone 6 or 6 Plus at some point. Of those who don’t own an iPhone 6, 19% own another iPhone model. 36% own another type of smartphone. And 45% don’t own a smartphone at all.


Overall, 41% of respondents said they’ve heard of the Bendgate controversy surrounding the iPhone 6. 27% said that the controversy is definitely enough to prevent them from buying an iPhone 6. 35% said they would probably not buy an iPhone 6 because of the Bendgate controversy. 26% said this probably would not prevent them from buying an iPhone 6. And 13% said it definitely wouldn’t.

Risk Assessment

Apple reps have assured users that the phone won’t bend except under extreme pressure. But some users have claimed that the phone will bend when kept in a pants pocket. So how big of an issue might this be for smartphone users? 36% of respondents said they often keep their phone in their pockets. 25% said they sometimes do. 15% said they rarely keep their phone in their pockets. And 25% never do.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Apple iPhone 6 from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on October 6 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.