Black Friday Shopping Survey: Crowds Expected to Hold Steady

Black Friday shoppers are out in full force today, looking for deals from some of the nation’s biggest retailers. However, some have predicted a smaller Black Friday crowd this year thanks to factors like online shopping and stores opening on Thanksgiving Day. So how much have these factors impacted Black Friday shopping?

black friday shopping

Black Friday Shoppers

In Ask Your Target Market’s latest survey, 15% of respondents said they definitely plan to go shopping on Black Friday this year. And another 20% said they might go. That’s not much different from a November 2012 survey, when 16% had plans to shop on Black Friday, and another 17% were unsure.

This year, 46% of respondents did say that they plan to shop online on Black Friday though. That’s slightly less than the 50% who planned to shop online on Black Friday in 2012.

Black Friday Shopping

In general, 12% of respondents said that they go Black Friday Shopping every year. 14% said they go most years. 30% go once in awhile. And 45% said they never go shopping on Black Friday.

There are several different reasons why people choose to go Black Friday shopping. 56% of those who have gone Black Friday shopping think that the sales offered on Black Friday are the best deals they can get at any point throughout the year. And 44% said they consider Black Friday shopping to be fun. However, 84% of shoppers said they think Black Friday shopping can be stressful.

Black Friday Research

There are also a lot of different tools and technology that people can use to plan out their Black Friday shopping experience. 63% of shoppers said they visit store websites before shopping on Black Friday. 52% use advertisements to help them plan their shopping. 31% said they visit general shopping related websites. 14% use mobile shopping resources. And 19% of Black Friday shoppers said they don’t normally do any planning ahead of time.

You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.

Photo Credit: Queens Arcade Shopping Centre, Cardiff from Flickr

What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on November 26 via AYTM’s online survey panel.

Anne Pilon brings 3 years experience to AYTM as a blogger and journalist. She has a degree in journalism and marketing communications from Columbia College in Chicago and enjoys writing about business, marketing, social media, and art.