The once-popular smartphone brand Blackberry recently announced massive losses, cut jobs, and a pending sale of the company. This all is happening just months after the company went through a rebranding and released a line of new products, hoping to make a comeback in the smartphone market. How has ownership of Blackberry devices changed through the years? And how many think they may buy Blackberries in the future?
In Ask Your Target Market’s latest survey, just 3% of respondents said they currently own a Blackberry smartphone. Another 11% said they have owned Blackberries in the past. And 87% said they have never owned one. In a February 2013 survey, which was conducted around the time of Blackberry’s rebranding, 6% said they owned a Blackberry phone.
Just 4% of respondents said they would definitely consider purchasing a Blackberry at some point in the future. Another 24% said they probably would. 48% said they would probably not consider buying a Blackberry phone. And 24% said they definitely would not. Of those who would consider buying a Blackberry in the future, 27% have already owned one.
In general, just 7% of respondents said they have a very positive opinion of Blackberry as a brand. 22% said they have a somewhat positive opinion of Blackberry. 55% were neutral or had no opinion. 13% have a somewhat negative opinion of Blackberry. And 5% have a very negative opinion. Of those who have owned Blackberries, 19% had a very positive opinion, and 0% had a very negative opinion.
You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.
What do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.
Results were collected on September 24 via AYTM’s online survey panel.